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10 July 2013

WeddingSite #BridalBeautyHour social media campaign

WeddingSite #BridalBeautyHour social media campaignWeddingSite uses mircoblogging and social media to reach bridesTwitter Q&A and social media activity drives digital campaign by Gold Collagen’s WeddingSiteCampaign name: #BridalBeautyHourBrand: WeddingSite Audience: Brides, brides-to-be and beauty bloggersDuration: 07/06/2013 to 30/07/2013Channels: Blogger outreach, ecomms, email, microblogg...

10 June 2013

The Man Chair Father’s Day marketing campaign by Scribbler

The Man Chair Father’s Day marketing campaign by ScribblerScribbler.com’s Father’s Day campaign taps social media and video marketingPersonalised gift card specialist Scribbler.com uses social advertising and marketing for Father’s Day campaignCampaign name: The Man ChairBrand: Scribbler.comAudience: 18-35 year-oldsDuration: 05/06/2013 to 16/06/2013Channels: Blogger outreach, email, social advertising,...

06 June 2013

Tate & Lyle Sugars Taste and Smile marketing campaign

Tate & Lyle Sugars Taste and Smile marketing campaignTate & Lyle Sugars uses social media to boost Taste and Smile siteSocial media used to reach foodies and home bakers for Taste and Smile marketing campaignCampaign name: Taste and SmileBrand: Tate & Lyle Sugars Audience: Foodies and home bakers Duration: 26/03/2013 - on-goingChannels: Social mediaSocial Media Portal (SMP): Agency behind ...

24 May 2013

Open Paradigm Project highlights psychiatric diagnosis with social media

Open Paradigm Project highlights psychiatric diagnosis with social mediaOpen Paradigm Project PR, social media and video campaignSocial media and video marketing used to educate audience to mental health  issues by the Open Paradigm ProjectCampaign name: Open Paradigm ProjectOrganisation: Stories of Hope From People Who Rejected Psychiatric DiagnosisAudience: Individuals and families that have experienced fallo...

10 May 2013

Spire Bushey Hospital uses Vine for surgical demo

Spire Bushey Hospital uses Vine for surgical demoVine used for #LiveAtBushey microblogging operation demonstration Twitter’s Vine for used for Spire Bushey Hospital #LiveAtBushey social media campaign to demo surgical procedure Campaign name: #LiveAtBusheyOrganisation: Spire Bushey HospitalAudience: Current patients at Spire Bushey Hospital, medical students and professionalsDuration: 30/04/13...

09 May 2013

first direct’s Social Study social media and PR campaign

first direct’s Social Study social media and PR campaignfirst direct combines pubic relations and social media for its Social StudySocial Study social media and PR campaign strives to uncover how people are using social networks and what behaviour happens as a resultCampaign name: The first direct Social StudyCompany: first directAudience: Social media-savvy professionals (aged 25-34), along with soc...

29 April 2013

UK Water Features Yes to Gnomes! social media campaign

UK Water Features Yes to Gnomes! social media campaignYes to Gnomes! social media campaign by garden furniture and accessories retailer UK Water FeaturesFountain, pond and water feature specialist UK Water Features uses IKEA add to drive video Yes to Gnomes! social media campaignCampaign name: Yes to Gnomes!Company: UK Water Features, Cream Consultancy, Sixty Second VideoAudience: Home improvementD...

16 April 2013

WWF Wildlife Mobile social media campaign

WWF Wildlife Mobile social media campaignWWF Wildlife Mobile online advertising and Facebook social media campaignWWF Wildlife Mobile digital display advertising and social media campaign Little Things That Mean the World driven by Top Fan on FacebookCampaign name: Little Things That Mean the WorldCompany: WWF Wildlife MobileAudience: Mobile users, individuals sympathetic to conservati...

15 April 2013

Converse reaches creatives with its #MYCANVASJOURNEY campaign

Converse reaches creatives with its #MYCANVASJOURNEY campaignConverse reaches out into the creative space with #MYCANVASJOURNEY Fashion and sports apparel company Converse uses an Instagram photograph competition to drive #MYCANVASJOURNEY social media marketing campaignCampaign name: #MYCANVASJOURNEYAgency / Brand: Converse, Coffin On Cake PR Audience: Fashion, sports apparel – creatives including televis...

12 April 2013

Marketo pre-awareness ‘The Definitive Guide to Marketing Automation campaign’

Marketo pre-awareness ‘The Definitive Guide to Marketing Automation campaign’Marketo pre-awareness ‘The Definitive Guide to Marketing Automation campaign’ Marketing software company Marketo uses a pre-awareness campaign for The Definitive Guide to Marketing Automation Campaign name: The Definitive Guide to Marketing Automation Company: Marketo Audience: MarketersDuration: Started 05/02/2013 to 14/02/2013Budget:  Not...

28 March 2013

SUBMIT The Documentary campaign by SUBMIT The Documentary LLC

SUBMIT The Documentary campaign by SUBMIT The Documentary LLCSUBMIT The Documentary #NoBystanders campaign by SUBMIT The Documentary LLCEducators, parents and children are coming together to stand up to cyber bullying with SUBMIT The DocumentaryCampaign name:  SUBMIT The Documentary (Cyberbullying Film)Brand / Agency:  SUBMIT The Documentary LLC, American Counselling Association, Cyberbullying R...

13 March 2013

UNICEF Tap Project campaign by The U.S. Fund for UNICEF

UNICEF Tap Project campaign by The U.S. Fund for UNICEFUNICEF Tap Project campaign by The U.S. Fund for UNICEFThe U.S. Fund for UNICEF uses social media marketing with Facebook and celebrity endorsement for its UNICEF Tap Project campaignCampaign name:  UNICEF Tap ProjectBrand / Agency: UNIFEF (brand), Droga5 (advertising), MediaVest (media)Audience:  EveryoneDuration: 26 March 2013 to 30 ...

25 February 2013

MyBBB social media campaign by My Destination

MyBBB social media campaign by My DestinationMyBBB social media campaign by My Destination Global travel resource My Destination shares how they launched and are running their 500K The Biggest, Baddest Bucket List (MyBBB) social media campaign Campaign name: The Biggest, Baddest Bucket ListBrand / Agency: My Destination and Hills Balfour (the PR agency)Audience:  Travel enthusiasts ar...

24 January 2013

Roxy Dare Yourself competition

Roxy Dare Yourself competitionRoxy Dare Yourself competitionStart date 24 January 2013End date 28 March 28 2013 (submission end date)The Roxy Dare Yourself social media driven competition gives five girls an opportunity to meet and embark on an adventure with Roxy athletes receiving up $5,000 (USD) in prize money.Roxy is daring entrants at Facebook to submit in two different...

11 December 2012

Survey on the state of digital marketing in 2013

Survey on the state of digital marketing in 2013Survey on state of digital marketing in 2013Learn to make your campaigns more successful in 2013 and win an iPad MiniIf you're a marketer, you won't want to miss the opportunity to share experiences and knowledge with your peers on what's going to make 2013 more successful.Furthermore, by sharing what you manage on a day-today basis and by enter...

03 August 2012

Panasonic Olympic QUIZ TRIVIATHLON

Panasonic Olympic QUIZ TRIVIATHLONPanasonic Olympic QUIZ TRIVIATHLONQUIZ TRIVIATHLONhttps://apps.facebook.com/triviathlon/QUIZ TRIVIATHLON is an easy-to-play two-choice answer per question quiz application which includes over 700 questions about the history, sports and host cities of the Olympic Games. In this "competition of knowledge," you must continually answer the questions...

18 June 2012

Tweet to win a ticket for On The Edge London

Tweet to win a ticket for On The Edge LondonTweet to win a ticket for On The Edge LondonWin a ticket for On The Edge London powered by UKMNOn The Edge London (OTE) digital conference touches down in London next Thursday (that's 21 June 2012) and we're giving you the chance to win a place valued at (£295 +VAT).Get yourself along to the event, and you'll hear from an awesome line of speaker...

01 June 2012

Social Madness contest

Social Madness contestSocial Madness contestSocial Madness is a one-of-a-kind corporate media challenge that measures the growth of a company's social presence.Leverage your social influence and vote for your favorite local businesses on The Business Journals' Social Madness pages. In conjunction with Spark Business from Capital One.Companies will compete in 43 U.S. ...

02 May 2012

NHS Organ and Facebook Donation Campaign

NHS Organ and Facebook Donation CampaignNHS Organ Donation CampaignA collaboration between NHS Blood and Transplant and Facebook has enabled a new way to raise awareness for Organ Donation. Those wishing to register for organ donation can now do so by using the 'register' tab on our page AND then share their wishes with friends and family via the life event tab. The features strives h...

09 April 2012

Solidar Suisse Sepp Blatter Goes Crazy viral campaign

Solidar Suisse Sepp Blatter Goes Crazy viral campaignSolidar Suisse Sepp Blatter Goes Crazy viral campaignViral campaign by Solidar Suisse featuring FIFA Boss Sepp Blatter (Sepp Blatter Goes Crazy viral)NGO http://www.fairworldcup.org viral film shows FIFA's president Joseph Blatter giving a press conference, then suddenly cutting some quite unbelievable moves with  Brazilian dancers. However...

17 February 2012

The Sims Social Progressive Insurance Quest on Facebook

The Sims Social Progressive Insurance Quest on FacebookThe Sims Social Progressive® Insurance Quest on FacebookSimilar to other quests in The Sims Social, users will be given a series of in-game tasks to complete. When the quest is finished, players will be rewarded with a sparkly Progressive-themed unicorn. As an added incentive for completing the quest, users who display the unicorn in their home ...

01 January 2012

Play Weight Watchers TV ad and social media campaign activity

Play Weight Watchers TV ad and social media campaign activityPlay Weight Watchers TV ad and social media campaign activityFronted by ex Mistique MC/singer, Strictly Come Dancing winner and judge Alesha Dixon, the ad features 'real men and women' appears to have be released on YouTube first.  The broadcast of thr ad on UK national television scheduled for 01 January 2012.Described as a pop video style...

26 August 2011

Tweetalicious Back To School Campaign

Tweetalicious Back To School CampaignTweetalicious Back To School Shopping Spree Contest Gives Twitter Users a Chance to Win $500 in Gift CardsTweetalicious.com first back-to-school shopping spree contest giving parents and students a chance to win shopping gift cards totaling $500.Prizes include the following:$250 gift card to a local Premium Outlet$150 gift card to Nordstrom$100 ...

01 March 2011

Coca-Cola and Maroon 5 24hr Music Session

Coca-Cola and Maroon 5 24hr Music SessionCoca-Cola and Maroon 5 24hr Music SessionCoca-Cola and Maroon 5 Set to Make Music History with the “Coca-Cola Music” 24hr Session22 March 2011, live from London, Coca-Cola and Maroon 5 brings fans together from around the world as they compose an original song within 24 hours.Fans will be given a all-access virtual pass to the recording studio b...

14 April 2010

Coca-Cola Social Media Campaign During Earth Month

Coca-Cola Social Media Campaign During Earth MonthCoca-Cola Social Media Campaign During Earth MonthCoca-Cola North America wants everyone to join “fins” in a new Facebook campaign to raise awareness of Earth Month and help support Ocean Conservancy, the nation’s oldest and largest marine conservation organization. Through a new Facebook application, users can “oceanize” themselves into a playf...

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