Publishers to meet for Mobile Media Strategies
Mobile Media Strategies to share how publishers can monetise smartphone and tablets at its third annual conference
Publishers are to meet in London next week for the third annual Mobile Media Strategies
conference with a focus on learning how to generate more revenue from multi-platform publishing.
The two-day conference is to be held from 26-27 September 2013
organised by TheMediaBriefing.com
, Mobile Media Strategies attracts an array of attendees that have an interest the development in digital publishing. With guest speakers from the mobile industry, business and consumer publishers, search engines, technology vendors and agencies the delegates that will attend
are not limited to CEOs, marketers, product development heads, revenue and user experience specialists.
The conference agenda will follow two strands
: Day one
: Mobile Advertising Workshop (chaired by Nic Newman
, digital consultant and strategist), a half-day workshop will feature case studies and technical discussion examining the key steps to success in mobile advertising. Day two
: Developing Successful Digital Products, a full-day training course (chaired by Patrick Smith, editor & chief analyst at Briefing Media) will feature group discussion, exercises, videos and case studies offering practical advice on the product development process for the second day.
Tim Gibbon, cofounder and editor of the Social media Portal (SMP) comments, As smartphones and tablets are used more, there are many opportunities publishers need to consider, there are also a lot of challenges. Mobile Media Strategies is a great conference that allows publishers to learn how the create better content, payment and revenue approaches to make their strategies work more effectively.
In addition to hearing from publisher case studies, the training and workshops, delegates will also be able to tap into knowledge from agencies, search engines and vendors that will share their experiences across two-days. There will be plenty of networking opportunities so attendees can collaborate in a more informal setting. This enables attendees to immediately takeaway and employ what learn into their organisation straight from the conference, concludes Gibbon.
For a flavour what to expect see a really windy vox pop from Mobile Media Strategies 2012 with Rebekah Billingsley, Immediate Media on magazine publishing tactics below.
Read the SMP press release
about Mobile Media Strategies for more background on guest speakers, trainers and what to expect at the conference. Keep up-to-date pre-during and post conference via Twitter @mediabrief
and hashtag #MMS13
The Social Media Portal (SMP) are media partners
of Mobile Media Strategies, delegates interested in attending can register
from the website.
Elemental and SMP are also co-creators of the Marketers Events Calendar infographic
showcasing the wide variety of conferences to attend throughout 2013 which also features UK marketing conferences read more about the #MECinfographic
at the Elemental blog. Elemental is the creator of news and information resource SMP.
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