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Hootsuite takes a look at the evolution of social media [INFOGRAPHIC]

Tim Gibbon (Social Media Portal (SMP)) - 29 November 2013

The Evolution of Social Media (2008-2013) infographic

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Hootsuite celebrates its 5th birthday along with Thanksgiving theme for #Thanksfor5



Hootsuite celebrates five big ones and Thanksgiving reviewing its five years in the social media game.  Its The Evolution of Social Media (2008-2013) infographic bravely takes on five years of milestones set against its branding push.

Hootsuite lgoIts 5 Years of Social Media infographic is a flashback at a few social media milestones in the industry and its service from launch.  The review includes the rise of Facebook, the first social media president, MySpace taking a tumble, the impact of social media on the Arab Spring  / Occupy Wall Street and vice versa.  It must have been challenging picking out what could be considered most influential, or has made the most impact, but theyve had a crack setting it against the development of its social driven service for a little holiday time brand awareness.

In addition to snapshot of the social media space, the infographic highlights the number of active social media users worldwide, active users per social networks and the valuation of Facebook, LinkedIn and Twitter.

The infographic is the last in a series of Thanksgiving related blogs from Hootsuite #Thanksfor5 covering four other themes; Celebrating five years of global growth, Start-up insight from our first employees, Our 5 most popular apps, as chosen by you and Top 5 social media predictions for 2014.

Founded in November 2008, Hootsuite and headquartered in Vancouver, Canada, its probably right up there in for marketers using it to manage social media relations and for some, a little automation.  How wonderful have your five been with Hootsuite are you keen to share?

Its a given that social has been with us for a lot longer than five years.  For many, its a term for channels and environments where their experience and skills have been honed for a very long time.  As brands (regardless of the size and stature local, national and/or global reach) embrace more digital activity and begin to have more of the right conversations with their stakeholders, tuning into dialogue with them more effectively becomes important. Rightly so to, its a necessity.  

Throughout 2014 and beyond well no doubt see how more personable and real-time conversations make the real difference.  Focused and drone-like automation is just one element that needs to be a distant memory quickly to enable more success. So, its a case of tuning to making the technology with and for you, not actually work you.  Taming it with creativity if you like.  How quickly brands arrive at this better place will be interesting to see.  



5 Years of Social Media


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