Mobrio’s
ugc.tv platform powers Virgin Mobile’s
Road to V site for the second year
Mobrio, the user-generated
content services company, has for the second year running, concluded a deal to
power Virgin Mobile’s Road to V with Sony Ericsson web
site (www.roadtov.com) with its
state-of-the-art ugc.tv user-generated
content software platform.
Virgin Mobile’s Road to V has again
captured the imagination of aspiring bands throughout the country. Over 2,200 have registered on the site since
it opened its doors on 29th February 2008.
Denise White, Technical Project Manager at Virgin Media, commented
“The Road
to V site has undergone a major face-lift this year, which would have
been near impossible to complete if it wasn’t for the stable and growing base
of UGC features available within the Mobrio ugc.tv platform. Our
developers were able to easily migrate the registration, band profile and
multimedia upload facilities into the new 2008 site and we were able to benefit
from the enhancements made to the moderation interface. Mobrio continues to provide us with a powerful
and flexible platform that adapts well to our ever-changing business
requirements, making it key to the success of Road to V.”
“We
are thrilled that Virgin Media has again selected our ugc.tv software platform to power its Road to V site.” remarked Julian Swallow, CEO of Mobrio. “ugc.tv
is continually enhanced to ensure it meets the changing requirements of our
customers. Our long-term development
roadmap for ugc.tv also ensures that
all the latest features in the user-generated content field make it into the
platform.” added Swallow.
Mobrio will be demonstrating the latest version of its ugc.tv software platform on stand number
E571 at InternetWorld, which takes place at Earls Court 2 in London on 29 April to 1 May 2008. Visit www.internetworld.co.uk for full
information.
About
Virgin Mobile
At Virgin Mobile we love music. A lot of people might bandy around the word
“love”, but we really do mean it… and we’ve got the goods to back it up!
Music is at the heart of what we’re about, and it’s what our customers love
too. That’s why we put our money where our
mouth is and get involved by supporting a whole host of live music events… from
small, intimate gigs and grass roots talent competitions, right up to V
Festival.
We’re proud to be the telecoms sponsor of the Academy Music Group (AMG) - the UK’s leading
owner and operator of live music and club venues, with a network that attracts
over three million gig-goers every year.
Carling Academy
Brixton, AMG’s legendary south London
venue, has scooped NME Best Venue 2007, Vodafone Live Music Awards Best Live Music
Venue 2006 and the Time Out Venue of the Year 2004.
And, how could we forget the award winning V Festival? Virgin Mobile is about to take on its ninth
year of sponsoring the world-famous weekender and it’s getting better all the
time. We have an army of Virgin Mobile
Angels who help lug your beers to your tent (and will even put it up for
you). We let all festival goers (no
matter what network they’re on) charge up their phones at our recharge points
and we even dish out free line-up info via Bluetooth.
But that’s not all, Virgin Mobile’s Road to V with Sony Ericsson is back in
2008 and for the fifth year running we’re giving two lucky bands the chance to
open the V Festival. To be in with a
chance, head to roadtov.com now!
A bit more about Virgin Mobile…
Virgin Mobile is the UK’s
largest mobile virtual network operator and uses T-Mobile's network. Since its launch in November 1999, Virgin
Mobile has attracted more than four million customers. Virgin Mobile is part of the Virgin Media
group. The group is the first to be able
to offer `quadruple play’ to customers: mobile, phone, broadband and TV.
Virgin Mobile is part of Virgin Media, the UK’s leading entertainment and
communications company. Virgin Media is
the UK’s
only provider of quad play services - superfast broadband, digital and
on-demand TV, home phone and mobile. As
the UK’s
largest residential broadband provider, it currently offers first-class
broadband speeds of up to 20Mb (with plans to roll-out a 50Mb service later
this year). Plus, Virgin Media has the
most advanced TV on demand service, with over 1,000 music videos and over 500
movies available to its customers.
About
Virgin Media
Virgin Media is an innovative and pioneering UK entertainment and communications
business. For the first time consumers
can get everything they need from one company - the UK's only quad play of TV,
broadband, phone and mobile plus the most advanced TV on demand service
available, the UK’s first high definition TV service and V+, our high specification
personal video recorder. We're the UK’s largest
residential broadband provider, the largest virtual mobile network operator and
the second largest provider of pay TV and home phone.
Virgin Media owns two content businesses - Virgin Media Television (VMTV) and
sit-up. VMTV owns seven entertainment
channels - Virgin1, Living, Living 2, Bravo, Bravo 2, Challenge and Trouble -
and is a 50% partner in UKTV which consists of nine channels including Dave,
UKTV Gold and UKTV History. Sit-up runs
retail TV channels bid tv, price-drop tv and speed auction tv.
Virgin Media is the largest Virgin company in the world and has almost 10
million customers. To find out more, visit
www.virginmedia.com/presscentre.
About Mobrio
Mobrio
is a user-generated content services company.
The company designs, builds, manages and supports all the necessary
components to enable brands to integrate user-generated content into their
customer-facing web sites.
Some of
the largest digital media and entertainment companies in the world use Mobrio
solutions. These include AOL, Harper
Collins, ITV, MTV, Sky News, UKTV and Virgin Media.
Privately
owned, the company is headquartered in London, England and operates a moderation centre in Kiev, Ukraine.
For more
information about Mobrio, its products and services:-
Contact:
Julian Swallow, CEO
voice: +44 (0)20 7723 1251
web: www.mobrio.com
email: info@mobrio.com