Fiserv MyMoney Banking Application Built on Facebook Platform Wins The Banker Technology Awards 2008 Retail Award for Online Innovation
BROOKFIELD, Wis.--(BUSINESS WIRE)--Fiserv, Inc. (NASDAQ: FISV), a leading provider of information
technology services to the financial industry, announced that its MyMoneyTM
convenience banking application on Facebook®
Platform has won The Banker Technology Awards 2008 Retail Award
for Online Innovation. Now in its sixth year, The Banker
Technology Awards seeks to identify and celebrate excellence and
innovation in all areas of banking technology. Sponsored by The Banker
magazine, the awards are presided over by a panel of respected industry
experts, including practitioners and analysts.
MyMoney is an innovative banking application built on Facebook Platform,
a development system that enables companies and developers to build
applications for the Facebook website, where all of Facebook’s
100 million users can interact with them. Recognizing the popularity of
Facebook among Gen Y consumers, who are desirable prospects for many
credit unions, Fiserv developed MyMoney to enable Facebook users to
search for and join a credit union and manage their funds via the
familiar Facebook interface. Using MyMoney, they can view account
balances, history and transfer funds right from their Facebook profile,
with multiple layers of security protecting their data and accounts.
Developed to reach younger members and potential members where they
spend time online, MyMoney is equally beneficial for any Facebook user,
regardless of age.
MyMoney also leverages Facebook’s viral
marketing opportunities. When Facebook users add MyMoney to their
profile, their friends are notified and given the opportunity to add it
too, enabling financial institutions to extend their reach, particularly
within the Gen Y market.
“Fiserv is pleased to have our MyMoney
application honored as a recipient of The Banker Technology
Awards 2008,” said Tom Neill, president,
Fiserv Depository Institutions Group. “At a
time when financial institutions are competing to gain the wallet share
of Gen Y consumers, Fiserv’s MyMoney can serve
as a strong differentiator, making it easy to reach this growing market
through the increasingly popular vehicle of Facebook. The MyMoney
application and our receipt of this award underscore the technology
leadership position of Fiserv in the financial services industry.”
MyMoney, which launched in February 2008 with about 40 credit unions, is
now being sold through all of the Fiserv credit union companies.
About Fiserv, Inc.
Fiserv, Inc. (NASDAQ: FISV), a Fortune 500 company, provides information
management and electronic commerce systems and services to the financial
and insurance industries. Leading services include transaction
processing, outsourcing, electronic bill payment and presentment,
investment management solutions, business process outsourcing (BPO),
software and systems solutions. Headquartered in Brookfield, Wis., the
company is the leading provider of core processing solutions for U.S.
banks, credit unions and thrifts. Fiserv was ranked the largest provider
of information technology services to the financial services industry
worldwide in the 2004, 2005 and 2006 FinTech 100 surveys. In 2007, the
company completed the acquisition of CheckFree, a leading provider of
electronic commerce services. Fiserv reported nearly $4 billion in total
revenue from continuing operations for 2007. For more information,
please visit www.fiserv.com.
Facebook® is a
registered trademark of Facebook Inc.
FISV-G
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Fiserv, Inc.
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Headquarters:
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Brookfield, Wisconsin
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Website: |
http://www.fiserv.com
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CEO:
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Jeff Yabuki
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Employees:
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23,000
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Ticker:
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FISV
(NASDAQ)
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Revenues:
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$4.5 billion (2006)
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Net Income:
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$449 million (2006)
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Source: via Business Wire
Updated
06/01/2007
by company
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