Vovici Chief Strategy Officer Jeffrey Henning to Deliver American
Marketing Association Webcast Offering Six Secrets to Successful Online
Communities
DULLES, Va.--(BUSINESS WIRE)--Vovici (voh-VEE-see), the leading provider of software-as-a-service
solutions for Enterprise
Feedback Management (EFM) and proprietary custom online communities,
today announces that Chief Strategy Officer Jeffrey
Henning will be presenting a Webcast with the American Marketing
Association (AMA) “Six
Secrets to Gaining Competitive Advantage from Online Communities: What
Separates the Successful Communities from the Unsuccessful.”
Too often, communities are implemented as a “to-do”
item for marketing, rather than a source of transformative change. Many
marketers build an online community with great expectations on how it
can improve their organization’s standing
against competitors, yet those community initiatives fail to bring any
measurable benefit to the organization. By learning a clear blueprint
for success, businesses are able to construct an online community
suitable for cultivating actionable consumer feedback. Empowering
customers via a properly executed online community provides businesses
with the crucial insight and information needed to rise above the
competition.
During this Webcast, Henning will discuss the six secrets that separate
successful communities from unsuccessful communities in order to
discover how organizations can use feedback to distance and
differentiate its brand from competitors. He will also provide
strategies for properly managing and maintaining online communities to
ensure a consistent, measurable source of insight, innovation and
customer immersion. Attendees will learn how successful online
communities will empower organizations to create unique business
initiatives required to shine in today’s
collaborative market.
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What:
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AMA Webcast - Six Secrets to Gaining Competitive Advantage from
Online Communities: What Separates the Successful Communities from
the Unsuccessful
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Who:
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Jeffrey Henning, Chief Strategy Officer, Vovici
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Brian Koma, VP Client Services, Vovici
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Anna Carbonara, Moderator, American Marketing Association
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When:
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Tuesday, October 21, 2008 at 1:00 p.m. ET
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Where:
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To register for this Webcast please click here.
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About Vovici
Vovici is the pioneer in Enterprise
Feedback Management (EFM), providing comprehensive survey software, panel
management and online
community solutions. Our survey tools enable organizations to
centralize feedback data collection, build and manage proprietary
panels, leverage corporate social networking, and utilize robust survey
analytics and reporting. Our solutions increase customer loyalty,
facilitate collaboration and innovation, influence critical business
decisions and provide voice to online communities. Organizations
worldwide, including more than half of the Fortune 500, rely on Vovici
to gather feedback on customer
satisfaction, perform market
research and gauge employee
satisfaction. Visit www.vovici.com
for more information.
SHIFT Communications
Matt Trocchio, 617-779-1848
vovici@shiftcomm.com