Glam Media Launches Glam Japan
Global Luxury Brands Headline as Launch Advertisers
Yuki Yamamura, Japanese Internet Pioneer and Former CEO of DoubleClick Japan and Excite Japan Launches Glam Subsidiary
TOKYO, SILICON VALLEY, Calif. and NEW YORK/PRNewswire/ --
Glam Media, Inc. (www.GlamMedia.com), pioneer of vertical content
networks and recently ranked comScore Media Metrix Top 10 Web property,
today announced the launch of Glam Media Japan KK (www.glam.jp). Glam
Japan launches with leading magazine partners and more than 20 local
Web publishers, blogs and sites, including CanCan, Nikkei Woman and
Cafeglobe. Global luxury, beauty and consumer packaged good brands
headlining as launch advertisers for Glam Japan include: MAYBELLINE NEW
YORK (NIHON L'OREAL K.K.); FENDI JAPAN; MHD Diageo Moet Hennessy K.K.
and ANA.
With its influential publisher and content network, Glam Media Japan
is positioned to be a key partner for brand display advertisers in the
region. Glam Media's global expansion follows the continued demand by
advertisers for global premium content from vertical content networks
like Glam Media. Glam launched its UK and German operations in June and
July of 2008, respectively.
Glam Japan will include original editorial as well as content
curated from the Glam Publisher Network including Japanese magazine
publishers and sites. Glam Japan and its network of 20+ publishers at
launch are focused on core Style (Fashion, Beauty, Luxury and Shopping)
and will expand into Entertainment, Living, Luxury, Family and Health
& Wellness in early 2009. A complete list can be found at
www.glam.jp.
"Glam Media is compelling for Japanese consumers and brand
advertisers alike," said Yukihiro Yamamura, CEO of Glam Japan and VP of
Glam Media. "For women who love the latest fashion, beauty, lifestyle
and entertainment, Glam Media connects them directly to publishers --
large and small -- who are passionate about their areas of interest.
For advertisers, Glam offers a better way to engage with passionate
audiences and we look forward to replicating Glam's successful media
model here in Japan."
"Japan is one of the most sophisticated consumer markets in the
world," said Samir Arora, chairman and CEO, Glam Media. "We are
thrilled to launch Glam Media Japan today. Under the leadership of
Yukihiro Yamamura, Glam is committed to leveraging premium content from
our local network publishers to help brand advertisers reach a focused
women audience in Japan."
Since its launch four years ago, Glam Media's mission has remained
unchanged: to bring brand advertisers to passionate audiences visiting
the Web's professional mid and long-tail publishers and content
creators. For brand advertisers in Japan, Glam Media offers its unique
targeting technology platform, Glam Evolution(TM), enabling vertical
targeting of women by audience, content, primetime and placement, and
providing brand engagement and hyper targeting to maximize results.
Glam Japan is headed by Yukihiro Yamamura, who joined the company as
CEO of its newly formed subsidiary Glam Media Japan KK, and as a Vice
President of Glam Media, Inc., earlier this fall. Yamamura joined Glam
from DoubleClick Japan where he was CEO and most recently from Excite
Japan, where he was CEO since 1999. An Internet pioneer in Japan,
Yamamura spent his career focused on the display brand advertising
market and launched one of the leading portals and women's destination
sites in Japan. As the CEO of DoubleClick Japan, he was responsible for
setting up the first Internet advertising media network service in
Japan. Later at Excite, Yamamura launched the company in 2002 as
subsidiary of Itochu Corporation and managed it since then as a
separate, publicly listed entity.
About Glam Media
In pioneering a powerful new publishing model, Vertical Content
Networks, the founders of Glam Media created a new media model that
brings brand advertisers to targeted vertical audiences online. With
more than 700 sites, Glam Media comprises Glam.com, a carefully curated
network of popular and influential lifestyle women's websites, blogs
and magazines, and Brash.com, the newly launched network catering
exclusively to men. Glam Media's reach is deep and far-reaching; it is
number one in reach for women and a comScore Top 10 Web property, with
a total reach of 56 million unique monthly visitors in the U.S. and 97
million uniques globally, and is also a Top 10 Display Ad Publisher.
Glam Media is backed by Hubert Burda Media, GLG Partners, Accel
Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital
and Information Capital. The company is headquartered in New York City,
New York and Silicon Valley, California, with international offices in
London, Munich, Berlin and Tokyo.
Source: Glam Media, Inc.
CONTACT: Akira Futakuchi or Keizo Mishina, both of Glam Japan,
+81-364-025-150
, contact@glam.co.jp; Caroline Hacker of Glam Media,
+1-650-270-2183, caroline@glammedia.com; Lane Buschel of The Morris + King
Company, +1-212-561-7454, lane.buschel@morris-king.com, for Glam Media
Web Site:
http://www.glammedia.com/
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