Search Goes Social As itsmy.com Selects Taptu Mobile Search Engine
Taptu chosen to provide search functionality for over two million
users and enrich itsmy.com’s revenue earning
potential
LONDON--(BUSINESS WIRE)--itsmy.com www.itsmy.com,
one of the largest global mobile communities has chosen Taptu www.taptu.com,
an award-winning, pure-play search engine designed specifically for
mobile, to provide itsmy.com’s growing
community with a super fast search service, and access to an index of
mobile-friendly web content.
The move will see itsmy.com’s community of
over two million users gain instant access to a variety of content via
Taptu. Taptu’s strength is entertainment
search; helping users find and enjoy a wealth of mobile content such as
videos, music, images and lots more.
Taptu finds the best of the web for mobile phones; serving content to
mobile devices that looks great and can be easily shared amongst
friends. itsmy.com has chosen to add Taptu’s
search functionality to give its users a rich mobile search experience;
they can now search for entertaining mobile Internet content from within
their community and also directly from their personal mobile homepage.
In addition to core search functionality, Taptu can now offer mobile
partners, like itsmy.com, mobile search sponsored links. This provides
partners with a new incremental revenue stream, and gives advertisers
access to high-value and young audiences in a relevant and efficient
way. With worldwide mobile advertising projected to surpass $2.7 billion
in 2008*, the opportunity is clear.
*Source: Gartner “How to Move The Mobile
Advertising Market Forward.” March
2008.
Steve Ives, CEO at Taptu says of the partnership: “Despite
the tightening financial environment, the mobile Internet continues to
grow and advertisers are demanding better return on investment around
marketing spend. Mobile search advertising offers far greater
efficiency. It’s important for Taptu to
partner with companies that share our vision. itsmy.com, like us, is
focused on innovation and so we feel that this partnership is beneficial
for both of us.”
Antonio Vince Staybl, CEO at itsmy.com says, “We
wanted to work with a company that really ‘gets’
mobile and understands that desktop search isn’t
mobile search. Taptu is made for mobile and we love its unique and
social way to search the mobile web. That’s
exactly what we were looking for in a partner and that’s
why we have replaced our existing provider.”
About Taptu
Taptu is the award winning mobile search engine. It has been
championed by industry and consumers alike for its innovative approach.
Taptu provides super-fast entertainment search and is experiencing
exponential growth in its traffic.
Taptu is available directly to consumers at taptu.com and to mobile
publishers, portals and social networks via a suite of customizable
search engine APIs. Partners can leverage the power of Taptu’s
fast mobile search engine to enable their users to search on-portal
content or the broader mobile web. Moreover, as the mobile advertising
market develops, Taptu is assisting their partners in readying
themselves to earn revenues from mobile search via sponsored links
advertising.
Taptu is available by visiting http://taptu.com
on any internet-enabled mobile phones with a standard mobile browser (no
download required) and is accessible worldwide in English, Spanish,
Italian, French and German. Founded in 2007, Taptu is privately held
with investors including 3i and Sofinnova.
About itsmy.com
itsmy.com is the strongest community brand in mobile Internet. It
runs off-deck, operator independent with more than 2.5 million mobile
users, 4.5 million mobile home and content pages containing 10 million
mobile UGC-items. Mobile 2.0 social networking services like free
homepages, personal mobile TV broadcasting and location based services
make itsmy.com the stickest mobile social networks. itsmy.tv is the
world leading mobile social TV and personal mobile broadcasting service.
itsmy® is a brand of Gofresh GmbH. http://itsmy.com.
Racepoint Group
RJ Bardsley, 415-694-6740
rjbardsley@racepointgroup.com
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