NetDragon Enters into Agreement with EA to Develop New Online Game -- Dungeon Keeper Online
HONG KONG/PRNewswire-Asia-FirstCall/ -- NetDragon Websoft
Inc., a leading game developer and operator in the People's Republic of
China ("NetDragon" or the "Company", with its subsidiary collectively
know as the "Group"; Hong Kong stock code: 777) announced a new
licensing agreement with Electronic Arts Inc. (Nasdaq: ERTS; "EA") on
the development of the Group's first 3D massively multi-player online
role playing game (MMORPG) based on Electronic Arts' "Dungeon
Keeper(TM)" line of games -- including themes, characters and other
game content. As part of this agreement, NetDragon will develop the
game and obtains the exclusive license to operate and distribute
Dungeon Keeper Online throughout the Greater China region, including
Hong Kong, Taiwan and Macau.
"We are delighted to enter into an agreement with EA in the
development of our first 3D MMORPG. Our partnership with this
internationally renowned game developer is proof of our capabilities in
game operations and development as well as a reflection of our market
reputation," said Mr. Liu Dejian, Chairman and Executive Director of
NetDragon. "Capitalizing our strength to create a strong gaming
experience, powerful operating platform and unmatched expertise within
China's online game market, we are confident that Dungeon Keeper Online
will not only become successful in the Greater China region but also
achieve remarkable results overseas."
Jon Niermann, President of EA Asia Pacific said, "The partnership
marks a significant milestone for EA as it will enhance our
intellectual property and extend our product reach throughout the
Greater China region. It will also further enhance our intellectual
property with differentiated, high-quality games, particularly in the
field of MMORPGs."
Dungeon Keeper(TM) is a PC strategy game released by EA in July 1997.
About NetDragon:
NetDragon Websoft Inc. is one of the leading online game developers
and operators in the PRC. The Group's game portfolio comprises of a
range of MMORPGs (Massively Multiplayer Online Role-Playing Games) that
cater to various types of players and gaming preferences. The Group has
successfully developed and marketed many popular online titles of
various styles. Its current offerings include the games Eudemons
Online, Conquer Online, Zero Online, Tou Ming Zhuang Online, Heroes of
Might and Magic Online, Era of Faith, and Monster & Me. Some of the
games are also available in foreign languages, including English,
French and Spanish. The Group also has three games currently in
development, including Way of the Five, Tian Yuan and Disney Game,
which are expected to be launched by end of 2008 and 2009.
Listed on the GEM of the SEHK on 2 November 2007 (Stock code on GEM:
8288), NetDragon successfully transferred to the Main Board of the SEHK
on 24 June 2008 (Stock code on Main Board: 777). For more details
please visit http://www.nd.com.cn/ or http://www.nd.com.cn/ir .
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the Company develops, publishes, and
distributes interactive software worldwide for video game systems,
personal computers, cellular handsets and the Internet. Electronic Arts
markets its products under four brand names: EA SPORTSTM, EATM, EA
SPORTS Freestyle TM and POGOTM. In fiscal 2008, EA posted GAAP net
revenue of $3.67 billion and had 27 titles that sold more than one
million copies. EA's homepage and online game site is www.ea.com . More
information about EA's products and full text of press releases can be
found on the Internet at http://info.ea.com/ .
EA, EA SPORTS, EA SPORTS Freestyle, POGO and Dungeon Keeper are
trademarks or registered trademarks of Electronic Arts Inc. in the U.S
and/or other countries. All other trademarks are the property of their
respective owners.
For further information, please contact:
NetDragon Websoft Inc.
Ms. Angelina Li (Investor Relations Officer)
Tel: +852-2850-8755
Fax: +852-2850-7066
Email: angelinali@nd.com.hk
Porda International (Finance) P.R. Co., Ltd.
Helen Chung / Sharis Siu / Kate Lam / Liz Yip
Tel: +852-3150-6730 / +852-3150-6771/ +852-3150-6738/ +852-3150-6739
Fax: +852-3150-6728
Email: helen@pordafinance.com.hk / sharis@pordafinance.com.hk /
kate@pordafinance.com.hk / liz@pordafinance.com.hk
Liz Yip, +852-3150-6730 / +852-3150-6771 / +852-3150-6738/ +852-3150-6739, fax,
+852-3150-6728, or helen@pordafinance.com.hk / sharis@pordafinance.com.hk
kate@pordafinance.com.hk / liz@pordafinance.com.hk
Source: NetDragon Websoft Inc.
CONTACT: NetDragon Websoft Inc. - Ms. Angelina Li (Investor Relations
Officer), +852-2850-8755, fax, +852-2850-7066, or angelinali@nd.com.hk; Porda
International (Finance) P.R. Co., Ltd. - Helen Chung / Sharis Siu / Kate Lam
Web Site:
http://www.nd.com.cn/
http://www.nd.com.cn/ir
www.ea.com
http://info.ea.com/
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