TRA Chairman and CEO to Present at UBS Global Media and Communications Conference

NEW YORK--(BUSINESS WIRE)--TRA, Inc. (http://www.traglobal.com), developer of the largest scalable advertising research system that measures and reports true ROI accountability and transparency for advertising spend, today announced Mark Lieberman, Chairman and CEO, will present at the UBS Global Media and Communications Conference, held at the Grand Hyatt Hotel, December 8-10, 2008.

Lieberman will offer insight into the detailed and actionable data that advertisers, agencies, and networks can use to support media and creative investment decisions for an accountable media plan.

Event: UBS Global Media and Communications Conference
Panel: Next Generation Advertising: Trends in Targeted Advertising and Media Measurements
Panel Participants:		Mark Lieberman, Chairman and CEO, TRA Inc.
		Dave Thomas, President, Media Client Services, Nielsen
		Carroll Hinnant, Senior Vice President Business Development, Rentrak
		Joan Gilman, EVP & President, Media Sales, Time Warner Cable
		Seth Haberman, Founder & CEO, Visible World
When: Monday, December 8 at 2:30 p.m. ET

UBS’s 36th Annual Global Media Conference will feature presentations by senior management from more than 90 leading advertising, broadcasting, publishing, multi-channel television distribution, entertainment, telecommunication, video gaming and new media companies from around the globe.

About TRA, Inc.

TRA, Inc. (True ROI Accountability for Media -- http://www.traglobal.com) is a media and marketing research company whose proprietary patent pending platform, Media TRAnalytics™, cost effectively matches the ads that people actually receive with the products people actually buy; giving advertisers, agencies, and media transparency, accountable measurement, media planning and improved return-on-investment for their advertising spend. TRA has 1.5 million households of TV data, 55 million households of purchase data and the largest singe source data base ever – 370,000 households. Founded by Chairman and Chief Executive Officer Mark Lieberman, an experienced entrepreneur, and advertising industry measurement pioneer Bill Harvey, President and Co-Founder, TRA employs proprietary measurement technologies and proven algorithms developed and refined over a 10-year period with 30,000 man-hours invested into developing TRA’s Media TRAnalytics™ platform over the past year. Investors include Kodiak Venture Partners and WPP/Kantar Media Research and angels. MediaVest, a subsidiary of Paris-based Publicis Groupe, is TRA’s first agency to be using Media TRAnalytics™. TRA is ISO 27001 certified, the information security management system standard published by the International Organization for Standardization (ISO) designed to ensure security controls to protect information assets.