TTB Technologies, LLC Files Targeted Advertising Patent Application
Based on Original February 2000 Filing
Provides coverage for TTB Technologies, LLC, patent, targeted
advertisements
NEW YORK--(BUSINESS WIRE)--TTB Technologies, LLC announced it has filed a continuation
patent application entitled “Electronic Advertising Device and Method of
Using the Same” with claims covering methods of and devices for
delivering entertainment services for free to individuals in exchange
for the individuals providing identifying information and thereby
displaying targeted advertisements based on the identifying information
provided. The free entertainment services include audio or visual
entertainment including music, radio, electronic games, and television.
The identifying information includes consumer profile information such
as recent purchases, residence, business and/or profession,
demographics, product and/or service inquiries, age, income, hobbies or
combinations thereof. The continuation application (serial number
12/325,570) is based on an original patent application filed February
19, 2000, now U.S. Patent No. 6,484,148.
“The fast growing recognition of the value of targeted advertising is
illustrated by the $3.1 billion acquisition of the online advertising
pioneer DoubleClick Inc. by Google last year and the emerging importance
of targeted advertising to support the streaming of a variety of
entertainment services,” commented John Boyd, CEO and Founder of TTB
Technologies, LLC. “This application is a valuable addition to our
growing intellectual property estate relating to targeting advertising,
which remains available for sale or license.”
About TTB Technologies, LLC
TTB Technologies, LLC was founded for the purposes of creating,
developing, licensing and commercializing new technologies and
intellectual property. In addition to, the intellectual property assets
relating to methods and systems for delivering targeted advertising, the
company owns the recently launched business/social networking tool www.MeetingWave.com
and related intellectual property including US Patent No. 6,963,900.
About MeetingWave.com
MeetingWave (www.meetingwave.com)
is a free online tool for networking off-line for
business, professional or social purposes allowing its members to set up
networking meetings that are open to people they have never met.
MeetingWave is laser focused on providing a flexible versatile online
tool that allows members to meet new clients, network with others in
their industry, recruit new team members, connect with potential
investors, find new opportunities or jobs, or make new business contacts
or friends.
Members can create Public Invites for offline face-to-face meetings that
specify the types of people they want to network with or the purpose of
their networking meeting. MeetingWave would then notify the member by
email each time someone accepts their Public Invite. They must then
approve or decline each acceptance -- and can do so for any reason.
MeetingWave then notifies the other individuals whether he or she may
attend the member’s meeting. Only "approved" individuals may attend.
Thus, the member who posted the Public Invite ultimately controls
whether the meeting will happen and who may attend thereby providing a
flexible versatile tool for expanding your real-world contacts.
Members can post Invites for coffee, lunch, drinks or any other
networking meeting. Or, a member can browse through Public Invites
posted by others and accept those of interest.
Trylon SMR
Matthew Caldecutt / Nicole Smith,
212-72...
matthew@trylonsmr.com
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nicole@trylonsmr.comRead more