MGM Grand at Foxwoods Debuts Casino Social Network to Enhance Customer Experience
Leading
Social Network Platform Vendor, Sparta Social Networks, Creates
Compelling On-Line Experience for Customers of Southeastern
Connecticut's Newest Destination
Mashantucket, CT (PRWEB) -- MGM Grand at Foxwoods launches its new social network today at http://connect.mgmatfoxwoods.com
to bolster its customers' casino experience. Designed by some of the
best in the industry, its purpose is to bring patrons of the resort
together, to connect players to their favorite games, locations,
interests, clubs and restaurants, and to educate and entertain with
gambling tips and exclusive information about the casino.
Sparta Social Networks Logo
For MGM Grand at Foxwoods, it provides an additional, critical
function: the opportunity to gain insights into both what products and
services resonate positively with its clientele and what can be
improved to deliver a superior guest experience.
Stated Gillian Murphy, Senior Vice President and General Manager of
the MGM Grand at Foxwoods, "By having a social networking presence, we
have the chance to interact with our users in a novel format and gain
invaluable insights into consumer satisfaction which ultimately can
improve customer interactions. Just as important, we can extend the
casino experience beyond each customer's visit and maintain engagement
with our clientele when their stay at MGM Grand at Foxwoods is over,
and encourage return visits and new visits by their friends and
family."
MGM Grand at Foxwoods partnered with Sparta Social Networks
to build, manage, and help formulate the way to integrate social
networking into its casino launch. By utilizing Sparta's Web 2.0
enterprise social network platform "Community2", MGM Grand at Foxwoods
gains access to all the popular social network features plus the latest
social platform tools like videos, widgets, and seamless integration
with other sites like Twitter and Facebook.
"MGM Grand at Foxwoods took their first foray into social media and
wanted a partner with deep domain expertise and whose enterprise social
network software could adapt and shape to their needs as their social
strategy evolved. They did not want to be constrained by a rigid
framework," said Jerry Sheer, CEO of Sparta Social Networks.
"More and more, we are finding large enterprises incorporating social
networking into their marketing mix. Not only does it increase audience
participation and improve customer retention, but with Sparta Insight
Reporting Tools, it can provide detailed consumer behavior metrics to
allow management to better understand their customers' interests and
sentiment -- both positive and negative -- towards their products and
services."
About MGM Grand at Foxwoods:
MGM Grand at Foxwoods, which
opened in May 2008, features 825 luxurious guest rooms and suites,
115,000 square feet of meeting space, a 4,000-seat MGM Grand Theater,
21,000-square-foot G Spa by Gretta Monahan, restaurants by some of the
nation's most celebrated chefs including Tom Colicchio's Craftsteak,
Michael Schlow's Alta Strada and Alan Rosen's Junior's Restaurant. In
addition, the property features Shrine, a vibrant nightclub, high-end
retail and a state-of-the-art casino. Adding another distinctive gaming
and entertainment destination to the Northeast, the new MGM Grand at
Foxwoods is evocative of the Las Vegas landmark: Grand in every sense;
classically elegant and refreshingly one-of-a-kind. The must-see resort
casino enjoys the same amenities as neighboring Foxwoods Resort Casino,
including access to Lake of Isles™, featuring two, 18-hole championship
golf courses designed by Rees Jones and a Golf Academy. The property is
easily accessible from Boston, New York, Hartford and Providence. For
more information, call 1-866-MGM-0050 or visit http://www.mgmatfoxwoods.com.
About Sparta Social Networks, Inc.
Sparta Social Networks is a leading provider of enterprise social
network software and services, through its Sparta Community2 Platform
which combines the power of a function-rich, proven platform able to
handle millions of users, with "market-smart" services, deep domain
expertise, and unmatched experience. Since 1999, Sparta has been
building communities for leading enterprises such as Hearst-Argyle,
Ford Lincoln-Mercury, Oxygen, AOL, Crystal Cruises and Joann Fabrics.
For more information, please contact David Ring at 
646-701-5000
x710 or visit http://www.spartasocialnetworks.com
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