Ogilvy Public Relations Worldwide (Ogilvy PR) Launches Social Media RSS Dashboard for PR and Marketing Pros
Partnering with Netvibes, the service provides an always updated dashboard of what is happening in social media
WASHINGTON/PRNewswire/ -- The Daily Influence
(www.thedailyinfluence.com) delivers Social Media, Word of Mouth,
Public Relations and Marketing news and information updates into a
single interface. Marketers can customize one view to serve as a simple
"listening post-lite" for their brand or their client to know what
people are saying in consumer generated media.
The service was developed by Ogilvy PR's 360° Digital Influence
team in partnership with Netvibes, the ultimate RSS reader and widget
platform. Netvibes universal widget architecture (UWA) made it simple
to develop The Daily Influence as a best-collection of RSS feeds that
can easily be customized by communications and marketing pros to be as
useful as possible. Netvibes pioneered the concept of personalized
startpages and maintains one of the largest widget networks in the
world.
The Daily Influence is being rolled out to all staff within Ogilvy
PR as a core digital tool and is now available to clients and other
marketing and PR professionals. The Netvibes-powered service provides
an always updated dashboard of what is happening in social media. It
delivers a heads-up display for communications to every PR expert
within the company.
What is it:
-- The Daily Influence (www.thedailyinfluence.com) delivers Social Media,
Word of Mouth, Public Relations and Marketing news and information
updates into a single interface.
-- It is a collaboration between Ogilvy PR's 360° Digital Influence team
and Netvibes, and is built on the Netvibes Universe platform.
-- The Daily Influence is an always-on digital dashboard that gives PR
and marketing professionals an edge managing their brands
Quotes:
John Bell, Managing Director, 360° Digital Influence, Ogilvy PR
"Especially in today's economy, marketers need every edge they can
get managing their brands and business. The Daily Influence is a
heads-up display for marketing in the social Web. It delivers real-time
news, best-practice cases, and a simple collection of utilities that
will help professionals listen to what is being said about their topics
and brand."
"We wanted to give ourselves and our clients a smart utility that
made it easier to track social media, get fresh ideas and be engaged
with social media. Netvibes is a terrific company and hands-down the
best platform for this."
Our team members -- 360° Digital Influence -- are terrific social
media experts. And the best way to stay that way is to share learning
and expertise across our team, our clients and even other PR and
marketing pros. That's what The Daily Influence provides -- a social
media edge that helps everyone."
Chris Damsen, VP Business Development, Netvibes
"The Daily Influence represents the next evolution of personalized
media workspaces, enabling marketing professionals to quickly monitor
and manage their daily digital lives at a glance. Ogilvy's lifelong
industry experience and hand-picked content, plus the personalization
features of Netvibes, combine to deliver an incredibly relevant media
experience tailored to fit both the industry and the individual."
Players:
Ogilvy Public Relations Worldwide
Founded in 2001, Ogilvy PR's 360° Digital Influence creates and
executes social media-driven word of mouth marketing strategy for
clients worldwide. The 360° Digital Influence team engages with
influencers and communities to drive participation, sharing,
co-creation and authentic word of mouth -- the most trusted and
efficient form of communication today. Based upon the Digital Influence
Strategy Platform, all programs deliver on sustained word of mouth and
are evaluated via the Conversation Impact model. 360° Digital
Influence has activated fans and word of mouth for brands such as,
Lenovo, Unilever, National Institutes of Health and Centers for Disease
Control and Prevention.
Ogilvy PR is a leading global marketing communications firm, with
offices in more than 60 cities around the world. In its 27th year,
Ogilvy PR provides strategic public relations counsel to a variety of
clients across its consumer marketing, corporate, healthcare,
technology, public affairs, social marketing and entertainment
practices. The agency also offers biotechnology and government affairs
expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy
Government Relations, respectively. Ogilvy PR is part of the WPP plc,
one of the world's largest communications services organizations (NASDAQ:WPPGY)
(NASDAQ:www.wpp.com)
. For more information, visit our Web site at www.ogilvypr.com.
Netvibes
Founded in 2005, Netvibes pioneered the personalized startpage as
alternative to traditional web portals. Today, Netvibes helps the
world's top brands, marketing agencies and developers create
cross-platform widgets, guarantee widget distribution and installation
across a global audience of widget users on Netvibes.com, and deploy
custom branded widget startpage portals within their own Web
properties. A global leader in widget marketing technologies and
services, Netvibes has offices in Paris, London and San Francisco. For
more information, visit business.netvibes.com.
Source: Ogilvy Public Relations Worldwide (Ogilvy PR)
CONTACT: Rachel Foltz of Ogilvy Public Relations Worldwide (Ogilvy PR),
+1-202-729-4208
, rachel.foltz@ogilvypr.com
Web Site:
http://business.netvibes.com/
http://www.ogilvypr.com/
http://www.thedailyinfluence.com/
http://www.wpp.com/
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