With the Accent on Relevance, Tsavo Media Unveils Daymix Network of
Consumer Content Sites Targeted at Men, Women and Parents
Joining Tsavo’s New Network, Manolith.com, Twirlit.com and
Kidglue.com Promise Dynamic Experience Tailored to the Individual
SANTA MONICA, Calif.--(BUSINESS WIRE)--Making an ambitious foray into original consumer content, Tsavo Media (www.tsavo.com)
today announced that it has launched a trio of new sites – www.manolith.com,
www.twirlit.com
and www.kidglue.com
– as part of its growing Daymix content network. Tsavo made the
announcement at TwiistUp 5, the premier Los Angeles technology and media
event.
The company previously announced the acquisition of OpenSourceFood,
which has been integrated into the Daymix network as NibbleDish (www.nibbledish.com).
Unlike the static experience of a traditional blog, the three sites
offer greater depth, with search, research and cross-linking. All have
been built to be modular, dynamic and much more relevant to the
consumer’s specific interests and preferences.
Aimed at women and reminiscent of People Magazine, Twirlit
showcases celebrity, gossip, fashion, food, beauty and health. A blend
of Esquire, Maxim and Rolling Stone, Manolith shines a
light on gadgets, style, health and breaking news. Both are targeted at
consumers in their mid-20s to mid-40s. Kidglue offers abundant resources
for parents – guides of various stripes, how-to pieces, crafts projects,
holiday ideas, pregnancy advice and parenting tips.
Developed by a team of freelance writers and bloggers, original content
will be unique to each. Content will be cross-promoted on the two sites
and throughout the Daymix network.
“Relevance is what sets these sites apart,” said Michael Jones, founder
and CEO, Tsavo Media. “Our technology is key. These properties were
designed to keep tabs on user behavior, so we can translate that
information into delivering a specific experience for that unique user.
We’re building an intelligent targeting network that delivers personally
relevant content and search experiences.”
“Over time, we will provide a full experience with the network, so you
can go deep with the content you’re interested in,” Jones said. “That
applies to anything else that’s relevant to a given consumer on our
network. Once Daymix is fully deployed, consumers will see how truly
comprehensive it is.”
About Tsavo Media
Tsavo Media (www.tsavo.com)
develops highly relevant content experiences for today’s digital
consumers, as well as niche content monetization services to publishers.
The company is based in Santa Monica, Calif.