Educating Viewers with Ooyala's Video Platform
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Nearly 136 million people watched online video content in January 2009,
up 16% from the same period in 2008, according to Nielsen Online.
Popular genres of online video content included: News, Entertainment,
Education, Sports, Weather, and User General Content. Roughly one in
five internet users (22%) says he/she watches or downloads educational
videos. Men and women reportedly watch educational videos at the same
rate; for men, 24% consume educational videos online vs. 20% for women.
Online video now joins movies and TV as having gender parity among those
who watch. (Online Video, Pew Internet & American Life Project).
Given the flexibility and convenience of online video, many
organizations use this form of rich media to stream information on
topics running the gamut from finance -- to religion -- to professional
development. With the emergence of online video platform providers,
organizations of all sizes can instantly showcase high quality content
on their site. Video service providers such as Ooyala
offer end-to-end solutions that include encoding, management,
publishing, and delivery of content regardless of file size and/or
length. Online video is becoming the foundation for many businesses
whose main objective is to bring educational content to their target
market. A few examples of companies using Ooyala Backlot to power their
educational video initiatives include:
iLearningGlobal.TV:
100s of HD Videos, Classic Videos, audio programs and ebooks that offer
tips on personal and professional development
(http://ilearningglobal.biz/)
Maharaji Speaks:
A website that streams webcasts of live events with Prem Rawat, known
also as Maharaji, a spiritual and inspirational speaker
(http://mspeaks.com/)
Learn to Trade Futures Online:
Online videos of Industry professionals covering the basics of futures,
options, and technical analysis
(http://www.newtofutures.com/futures.html)
educaKids:
A portal with online videos and other tools, for parents and
professionals in early childhood education
(http://www.educakids.com/educa/educakids_TV.php?id=57)
Ooyala's platform also includes features such as robust reporting and
intelligent APIs to optimize the quality and usability of all video
assets.
About Ooyala
Ooyala
is a video technology company that provides an integrated platform
enabling the delivery, management, and monetization of high quality
video content. Ooyala's partner portfolio includes 1000s of media
companies including Bebo, TV Guide, Glam, and Electronic Arts. Free
trial Backlot accounts can be created by clicking here: http://www.ooyala.com/products/install.
For more information please visit www.ooyala.com.
Ooyala is headquartered in Mountain View, California, with sales offices
in New York and London.
©Ooyala 2009. Ooyala is a registered trademark of Ooyala Inc. All other
brands and product names and trademarks are the registered property of
their respective companies.
Ooyala
Shalini Gupta, 650-316-3433
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