Web Genome Project Launches Movement to Map the Internet
CHRISTCHURCH, New Zealand/PRNewswire/ -- The Web Genome
Project (WGP), designed to revolutionize the way we understand and
interact with the Internet, launched today with an interactive search
engine at www.webgenomeproject.org.
The WGP allows each individual a totally private way to find personally relevant content on the Web.
Each page on the Web has a distinct personality and flavor -- as
does each person who surfs the Web. The WGP dynamically and
continuously calculates a numerical profile -- a 'genome' -- for web
pages, based on the aggregate genomes of their visitors.
Visitors to webgenomeproject.org can use the tool to compare search
results to a 'filter genome'. They can adjust the filter to see how
different genomes affect the order of search results, and they can also
create their own genomes.
The Web Genome Project has been well received in the search
industry. Charles Knight, Editor of the popular blog AltSearchEngines
(www.altsearchengines.com), said, "I downloaded the extension and gave
it a spin... the WGP was spot on - and then some!" Mark Cramer, the CEO
of SurfCanyon (www.surfcanyon.com), shared Knight's sentiments, saying,
"I like it... I can see this becoming viral."
As genomes get generated for more and more pages, they create a
virtual topography of the Web. Individuals can use this topography to
find sites that share their genomes.
Anyone can contribute to this virtual topography by installing the
WGP extension, completing a short survey to create an initial genome,
and then using the Web the way they normally do.
Individual genomes are based on a predictive algorithm from
VortexDNA. They're not personally identifying in any way, are not
unique to the user, and don't contain any demographic or historical
information.
"There are more than 108 million websites on the World Wide Web,"
says Branton Kenton-Dau, VortexDNA's CEO. "The WGP is an attempt to
make sense of it all, so everyone can enjoy the Internet more without
being followed around online or having their clickstreams tracked."
The WGP's stated goal is to generate genomes for ten million web
pages. So far more than half a million pages have associated genomes.
ABOUT THE WEB GENOME PROJECT
The Web Genome Project is a global movement to map the Web and make
sense of its billions of pages. Its aim to give us the ability to tune
into the content we're most interested in at any given time.
ABOUT VortexDNA
VortexDNA offers a unique system for profiling users without
retaining personal information, and the ability to map and codify that
profile. Its predictive modeling algorithm has applications for online
services, insurance, and health care.
CONTACT:
Branton Kenton-Dau
branton@vortexdna.com
Contact: kaila@webgenomeproject.org for photo.
Source: VortexDNA & Web Genome Project
CONTACT: Branton Kenton-Dau of VortexDNA, branton@vortexdna.com
Web Site:
http://www.webgenomeproject.org/
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