Shanda Online and Razer Partner to Enhance Gamers' Experience
SHANGHAI/PRNewswire-Asia/ -- Shanda Online Holdings
Limited ("Shanda Online"), a wholly-owned subsidiary of Shanda
Interactive Entertainment Limited (NasdaqGS: SNDA) (the "Company"),
today announced that it has established a strategic cooperation with
Razer to promote Razer's high- end precision gaming and lifestyle
peripherals.
Pursuant to the partnership, Shanda Online's users will have the
opportunity to experience Razer gaming peripherals through Shanda
Online's renowned loyalty program and other dedicated promotions.
"We are pleased to partner with Razer to leverage each company's
respective strengths," said Mr. Alan Tan, President and Chief
Technology Officer of the Company. "This marks a further step of
Shanda's initiative to open our outstanding resources and cooperate
with more Internet companies."
"Shanda Online has traditionally been working with game developers
and operators," said Ms. Judy Wang, Chief Executive Officer of Shanda
Online. "With the new partnership, Shanda Online aims to provide our
users a superior way to enjoy the game play experience."
"In line with Razer's expansion plans for China, we are pleased to
work with Shanda Online to introduce Razer's professional gaming
products," said Mr. Min-Liang Tan, Chief Executive Officer of Razer.
"We are confident the partnership will offer gamers the very best
gaming products and services available."
Safe Harbor Statement
This announcement contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. Statements in this
announcement that are not historical facts, including but not limited
to statements regarding the future cooperation between Shanda and
Razer, and the development of the online interactive entertainment
industry, represent only the Company's current expectations,
assumptions, estimates and projections and are forward-looking
statements. These forward-looking statements involve various risks and
uncertainties. Important risks and uncertainties that could cause the
Company's actual results to be materially different from expectations
include but are not limited to the risk that the future cooperation
between Shanda and Razer, the online game industry, and the risks set
forth in the Company's filings with the U.S. Securities and Exchange
Commission, including the Company's annual report on Form 20-F. The
Company does not undertake any obligation to update any forward-looking
statement, except as required under applicable law.
About Shanda Online
Shanda Online Holdings Limited ("Shanda Online") is an integrated
online and value-added service platform offering rich multi-media
content. Through its infrastructure, which includes multi-channel sales
and distribution, leading billing and payment services, and customer
relationship management systems augmented by a world-class security
system, Shanda Online provides a large and broad base of internet users
with a one-stop platform to access content. Shanda Online is a
wholly-owned subsidiary of Shanda Interactive Entertainment Limited
(NasdaqGS: SNDA).
About the Razer Group
Headquartered in Carlsbad, California, Razer(TM) collaborates with
gamers to develop, manufacture and market cutting-edge gaming
peripherals utilizing proprietary technologies that give gamers the
competitive edge. Razer products have earned critical praise and won
multiple awards from around the world for their precision, sensitivity,
usability and distinctions in product design. Razer's products have a
reputation for being the leader in gaming peripheral technology, with
every single product engineered to near perfection. For more
information, please visit http://www.razerzone.com/ .
Razer - For Gamers. By Gamers.(TM)
For more information, please contact:
Shanda Interactive Entertainment Ltd.
Maggie Yun Zhou, IR Manager, or
Vivian Chen, IR Manager
Tel: +86-21-5050-4740
Email: IR@snda.com
Razer
Jaclyn Lo
Razer PR Manager (Asia Pacific)
Tel: +65-6505-2129
Email: jaclyn@razerzone.com
Source: Shanda Interactive Entertainment Ltd.
CONTACT: Shanda Interactive Entertainment Ltd. - Maggie Yun Zhou, IR
Manager, or Vivian Chen, IR Manager, +86-21-5050-4740, or IR@snda.com; Razer -
Jaclyn Lo, Razer PR Manager (Asia Pacific), +65-6505-2129, or
jaclyn@razerzone.com
Web site:
http://www.razerzone.com/
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