BOSTON, MA--(Marketwire) - WordStream, Inc., a provider of keyword management solutions for continuously optimizing and expanding PPC and SEO efforts involving large numbers of keywords, today announced the launch of a company blog, "The Keyword Management Blog."

The blog provides search engine marketing news and advice for Internet marketers and business owners alike, with topics that range from conducting effective keyword research, to pay-per-click marketing best practices, to detailed reviews of the Web's best keyword tools.

"There's an amazing thirst for search marketing knowledge on the Web today," says WordStream Marketing Manager Ken Lyons. "Our objective for this blog is to provide quality content for a broad search marketing audience. So whether you're a PPC veteran or a newbie who wants to learn about search engine optimization, you're going to find a range of search insight to help improve your marketing efforts."

Since launching in early 2009, marketers worldwide have embraced the productivity benefits of WordStream's suite of keyword management tools, which include dynamic PPC tools and SEO tools. WordStream's ability to increase efficiency and relevancy for search engine marketing campaigns helps marketers better manage their time, generate more qualified leads, and achieve higher Quality Score results for PPC and better search engine rankings for SEO, which results in more traffic and conversions at lower costs.

To read or subscribe to the WordStream Keyword Management Blog, go to http://www.wordstream.com/blog.

About WordStream

Founded in 2009, WordStream is a Keyword Management solution for continuously optimizing and expanding PPC and SEO efforts involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench for:

--  Keyword Discovery & Negative Keywords
--  Keyword Research & Keyword Analytics
--  Keyword Grouping & Keyword Organization
--  PPC Workflow & SEO Workflow Tools
--  Actionable PPC tools and SEO tools to turn research into action!
    

WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword Management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.