Twitter Translated: Iconoculture Syndicates Social Media
The industry’s first syndicated source for social media provides
context, translation for thousands of consumer conversations
MINNEAPOLIS--(BUSINESS WIRE)--Iconoculture,
the leading cultural trend research company, today announced the
availability of its Social Media Analysis product, the industry’s first
syndicated source for social media information and insights. This
product combines Iconoculture’s expertise on current and emerging
consumer trends with powerful analytical capabilities for mining social
media.
Iconoculture currently gathers consumer information from multiple data
sources. Continuing to build out the industry’s first fully integrated
view of the consumer, Iconoculture now offers Social Media Analysis.
Framed by key consumer trends and contextualized with additional
syndicated consumer information (including observational content and IconoCommunities
data), real-time consumer data from tens of thousands of social media
sources, such as blogs, microblogs, message boards and news outlets, is
now available. Iconoculture Strategists layer on expert analysis,
translating what’s happening with consumers and why, to provide more
comprehensive consumer insights.
Social Media Analysis provides marketers with a method of effectively
“listening” to the consumer conversations occurring throughout the world
of social media. The analytical tools provide a means to view the
discussions taking place, understand the sources from which they’re
gathered, and take a closer look at the positive and negative sentiments
that surround them.
“The proliferation of consumers that are blogging, Twittering and
exchanging information over the thousands of social networks is an
important source of consumer information,” said Dan Frawley, CEO of
Iconoculture. “By contextualizing and integrating the social media data
with data from other sources and methodologies and then translating it
into actionable insight, our clients gain a real-time look at the ‘why’
behind the ‘what.’ They no longer have to rely on outdated consumer
information or methods to inform new product development, campaigns or
marketing messages.”
Iconoculture is identifying and tracking emerging and current consumer
trends such as economic and healthcare concerns, food/beverage issues,
and green topics such as cause consumption and eco-moms. The access to
real-time consumer analytics supporting these trends is fueled by Collective
Intellect’s industry-leading solution in social media services. The
Social Media Analysis product is available as an add-on service to
IconoIQ, Iconoculture’s interactive, searchable content hub and the most
comprehensive online source for current consumer information and
emerging trends.
About Iconoculture
Iconoculture, a cultural trend research
company, is the voice of cultural trends, illuminating not only what’s
important to consumers worldwide, but also why it’s happening and where
it’s heading. In order for companies to seize opportunities for
developing products, services and messages, they need the inside story
that’s driving consumer behaviors and cultural trends. Iconoculture’s
perspective provides more actionable ideas to Fortune 1000 corporations
and agencies, enabling companies to become warriors for their brands. In
2007, Inc. magazine ranked Iconoculture one of the
fastest-growing private companies in the nation. For more information,
contact Iconoculture at 1-866-377-0087 or visit us at www.iconoculture.com.