World's Largest Twitter Study by HubSpot Reports Over Half of Accounts Don't Tweet
Despite Buzz and Growth, HubSpot's State of Twittersphere Finds Twitter Users' Participation and Activity Lags
CAMBRIDGE, MA--(Marketwire) - HubSpot released its June 2009 State of the Twittersphere
(http://bit.ly/SOTblog0609) (Twitter hashtag: #SOTwitter) report, analyzing
data from more than 4.5 million Twitter accounts over a nine month period
to measure Twitter growth and report statistics on tweets, the Twitter user
base and user geography. The study finds that despite obvious growth in
the number of Twitter accounts, over nine percent of Twitter users are
inactive.
While the Wall Street
Journal reports that the number of Twitter accounts has grown to 32.1
million from 1.6 million a year ago, the HubSpot State of the Twittersphere
study reports low activity levels for a significant number of users.
Specifically, 55.5% of users are not following anyone, 54.9% have never
tweeted and 52.71% have no followers.
This is HubSpot's second State of the Twittersphere report and is based on
data gathered from Twitter Grader, one of HubSpot's free marketing tools that measures the power
and authority of Twitter accounts based on factors such as number of
followers, reach and frequency of updates. The study uses data from the
past nine months on a pool of over 4.5 million users who have evaluated
their accounts using Twitter Grader.
"Recently, there has been a lot of buzz from mainstream media about the
growth of Twitter," said Brian Halligan, CEO and co-founder of HubSpot.
"However, the June 2009 State of the Twittersphere points out that people
may not be using Twitter to its full potential. If new users aren't really
engaged, should it really be considered growth?"
Download the new June 2009 State of the Twittersphere report at
http://bit.ly/sotwitter.
HubSpot encourages feedback and comments about #SOTwitter on the HubSpot
Inbound Internet Marketing Blog at http://bit.ly/SOTblog0609.
Find HubSpot's first, Q4 2008 State of the Twittersphere report at
http://blog.hubspot.com/blog/tabid/6307/bid/4439/State-of-the-Twittersphere-Q4-2008-Report.aspx.
About the State of the Twittersphere
The State of the Twittersphere is a regularly updated study about Twitter
to communicate significant findings about Twitter growth and statistics
about tweets, the Twitter user base and user geography. The study reports
on data gathered from Twitter
Grader, a free, online diagnostic tool that measures the power and
authority of Twitter accounts. The State of the Twittersphere is compiled
by HubSpot, Inc.
About HubSpot
HubSpot, Inc. provides Internet marketing software that helps businesses
get found online, generate more inbound leads and convert a higher
percentage of those leads into paying customers. HubSpot's software
platform includes tools that allow professional marketers and small
business owners to manage search engine optimization, blogging and social
media, as well as landing pages, lead intelligence and marketing analytics.
Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com.
HubSpot's free marketing tools can be found at http://grader.com.