29 April 2009 | 1-5 pm, Chelsea Piers, New York City, USA
Social media case studies from Nokia, GE, Johnson & Johnson, Tyson Foods, Robert Wood Johnson Foundation, Coca-Cola, Microsoft and Turner Broadcasting System
Big companies face complicated questions when they use social media. They have unique issues that don't apply to smaller businesses.
Representatives from 100 of the largest brands in the world will meet in New York on April 29 at the BlogWell conference to discuss these issues. Full details are at
http://gaspedal.com/blogwell.
The discussion will be led by presenters from Nokia, GE, Johnson & Johnson, Tyson Foods, Robert Wood Johnson Foundation, Coca-Cola, Microsoft and Turner Broadcasting System.
Key issues that will be addressed include:
· Measuring the ROI of social media
· How to obtain buy-in from your management and legal departments
· What to do when your company has 15,000 employees on Facebook
· Deploying blogs and social media tools internally
· Managing legalities and liabilities in social media
· Blogging in heavily regulated industries
· Integrating social media across departments (corporate communications, marketing, customer service, PR, and sales)
· Engaging detractors and dealing with negative word of mouth
· How to work with an agency
· Working with various social media tools such as Wikipedia, MySpace, and Twitter
· Blogging for BtoB companies
· Blogs and corporate social responsibilities
Confirmed participants include: Petro-Canada, Wells Fargo, Nestle Purina, Campbell Soup Co, DuPont, MetLife, Hertz, Walmart, Coach, SAP, American Express, Allstate, Orange Business Services, Casio, McDonald's, United Airlines, Time Warner, UPS, VH1, ConAgra, Audi, Molson, Procter & Gamble, General Mills, Chevron, Trane, NBC, Barnes & Noble, Progressive, Graco, Scholastic, General Mills, ExpressJet, Ann Taylor, NHL, and Gannett.
The meeting is hosted by GasPedal and the Blog Council. The Blog Council is the organization for heads of social media at the largest corporations in the world. Members share and learn best practices in an accelerated manner within a productive and private environment. The Council has 46 members, including 20 of the Fortune 100. The Blog Council is operated by GasPedal, which teaches social media and word of mouth marketing. Learn more:
http://blogcouncil.org and
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