He is a passionate advocate of social networking and Web 2.0 In his current client project work, writings (http://prmeasure@blogware.com/blog) and speaking he is charting new ground in this rapidly evolving flield that is making news daily. He has created groundbreaking techniques for inbound linking that influence the media, open new client dialogue, uncover revenue opportunities, allow for knowledge sharing and build communities of interest. He is also an expert in PR measurement and effectiveness with a focus on micro-persuasion.

Howard is an "in demand" speaker at a variety of PR, marketing and technology conferences every year.

Before establishing What If What Next™, Howard worked in alliance management and development as a Director at The Warren Company, a leading American Alliance consultancy. At the Warren Company, Howard worked on assignments for such leading corporations as IBM, Oracle, Bausch & Lomb, and Accenture.

He holds an MBA from Wilfrid Laurier University, Waterloo, ON, and a Bachelor of Commerce degree from Montreal, Quebec's McGill University; he has taught Marketing and Entrepreneurial Studies Courses at Laurier and Toronto's Centennial College.

He has honed his nautical sense sailing the Great Lakes over the last 25 years (hence his firm's brand). He and his twin boys Alex and Jonathan and daughter Rachel most recently sailed from Toronto to the famed Thousand Islands for an extended summer cruise aboard his sloop - The Boat.