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Business referral network announces integration with LinkedIn

Staff (Social Media Portal) - 31 July 2008

Online business referral community has announced its integration with professional networking website LinkedIn.  The two platforms are now connected through several new applications, with the potential to expand the viral range of Passitto?s word-of-mouth referral and leads system to all LinkedIn users.

The new functionalities on display include a profile import option which, as its name indicates, allows members to automatically import their LinkedIn profile into Passitto, as well as a new widget called ?Company Insider? that can be used to reveal indirect, perhaps unsuspected and possibly valuable relationships with companies referenced on the platform.  A cross-site news sharing feature rounds off the package.  A fourth application is in development that is meant to enable members to locate their LinkedIn connections within Passitto.

Passitto chief executive officer Jeremy Bamford expresses his satisfaction with the pairing, commenting that, "We are pleased that LinkedIn accepted us to participate in their private API beta program. The ability to import your LinkedIn profile into Passitto in just a few easy steps is a huge timesaver".


Based in Boulder, Colorado, Passitto?s aim is to provide businesses with a social networking platform they can use as an efficient online tool for customer prospecting.

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