Former social networking giant Myspace unveils new brand identity, website and suite of products for ?Gen Y?
News Corporation?s Myspace has today
announced a new brand, website and suite of products to reinvigorate the brand and re-define itself as the first destination for young people looking for entertainment online.
MySpace?s content will centre around music, celebrities, movies, television and games and will be available through multiple platforms including mobile and importantly, offline events.
Myspace?s chief executive officer Mike Jones comments, ?This marks the beginning of an exciting turning point for Myspace. Our new strategy expand on Myspace?s existing strengths ? a deep understanding of social, a wealth of entertainment content and the ability to surface emerging cultural trends in real time through our users.?
Key new features include a clean new design, ability to connect users with similar interests and recommended content, customised profiles, better design tools and the ability to for users to disseminate their content through their various social channels including
Twitter and
Facebook. Interestingly, users will be able to consume their content stream in magazine format or watch them like a TV.
MySpace will focus on those users they identify to be ?uniquely influential? on a particular ?entertainment topics and emerging cultural trends.? MySpace will support those users with resources, tools and a platform to allow them to expand their reach within the Myspace community.
?Myspace is unique in that it is powered by the passions of our users, who program the site by expressing interests, sharing tastes and knowledge around particular topics, and scouting up-and-coming subcultures. This is just the first step and there will be many more features, programs and improvements to come,? says Jones.
A new Myspace app for iPhone and Android mobile devices will be launched at the end of 2010.