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Co-founder of Social Media Portal to present at Search Engine Strategies (SES)

Elemental Communications (Elemental Communications) - 28 January 2008

Co-founder and Editor of Social Media Portal (SMP) to guest speak on video SEO at Search Engine Strategies London 2008



28 January 2008, London, UK ---- Rachel Hawkes, co-founder and editor of the Social Media Portal (SMP) ( has been invited to guest speak at Search Engine Strategies (SES) London 2008 (

The search marketing conference and expo is to be held from 19-21 February 2008 at the Business Design Centre, Islington, London, UK. The SMP is a product of London media consultancy, Elemental Communications, which launched in September 2007. It’s a news and information portal that maps social networking sites and their owners from around the globe.

Hawkes, also an account director at Elemental will present on 20 February 2008 in the Organic & Beyond Track sessions from 14:00 to 15:00 and will address video and podcast search engine optimisation (SEO).

Presenting alongside her is Amanda Watlington, owner of Searching for Profit and Onil Gunawardana, vice president and general manager advertising at blinkx.

“With over 65,000 videos uploaded daily to YouTube and almost 80,000 podcasts available in iTunes it is becoming increasingly difficult for brands, agencies and marketers to have their content found and consumed”, comments Rachel Hawkes, account director at Elemental.

“Video is an incredibly powerful and informative marketing tool and with the fierce competition between brands and consumers vying to get their content seen and heard - it’s important for those at the ’coal face’ to learn techniques to increase the likelihood of having their video and podcasts seen and heard. We will be discussing our experiences working with video for global social media and viral campaigns that we have managed,” concludes Hawkes.

The sessions will be moderated by Anne Kennedy, managing partner at Beyond Ink.


----Notes to editors----

Click on Media Alerts to register to receive forthcoming news from Elemental Communications and its clients.

This press release is available in PDF, plain text and Word formats in the Media Centre. Photographs are available of the Elemental team in the Images section.

The media spokespeople for Elemental are Tim Gibbon, founder and director and Rachel Hawkes, account director.

About Elemental Communications

is a media consultancy that creates, builds and nurtures brands off and online.

Whether you wish to engage in social media, traditional public relations or online PR, your objectives and success are reliant upon communication.

We understand the need to create a seamless dialogue and presence with your audience off and online - this is what Elemental excels at. Elemental manages:
  • B2B, B2C and P2P comms
  • Media relations and training
  • Off and Online PR
  • Social media and networks

Elemental is also the creator of the Social Media Portal (SMP), a resource that maps social networks and their owners from around the globe.

About SMP

The Social Media Portal (SMP) maps social networks, blogs, user generated content (UGC) sites and more from around the globe. It's a place where brands, agencies and consumers can come together.
  • With SMP, users can understand the social media landscape, and:
  • Drill down by type and category
  • Search by age groups and content
  • Look for advertising hot spots
  • Plan your social media campaigns
  • See the relationships between sites
  • Watch the landscape evolve
SMP grows on a daily basis, as site owners add their own element to become part of the Landscape. SMP is a product of Elemental, a media consultancy. Visit SMP to learn more


Elemental Communications

Tim Gibbon, Director
M: +44 (0)793 037 5663

Rachel Hawkes, Account Director
M: +44 (0)776 665 1244

T: +44 (0)870 745 9292
F: +44 (0)870 745 9293



Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK