Fox Filmed Entertainment Names Roger Mincheff Senior Vice President
Branded Entertainment for Digital Content
Company Launches Fox Digital Studios, Appoints David Worthen Brooks
to Run Creative
LOS ANGELES--(BUSINESS WIRE)--Peter Levinsohn, President of New Media and Digital Distribution for Fox
Filmed Entertainment (FFE), today announced the appointment of Roger
Mincheff to the newly-created position of Senior Vice President of
Branded Entertainment for digital content. Reporting to Levinsohn,
Mincheff will be responsible for monetizing all made-for-digital content
for the company?s vast portfolio of production entities.
Levinsohn also announced the formation of Fox Digital Studios (FDS), a
new group dedicated to the development, production and distribution of
original and derivative programming for initial release on new and
emerging media platforms. Former Fox Atomic executive David Worthen
Brooks will oversee creative for the new digital studio, guiding the
group?s content strategy and all creative aspects of show development
and production. Mincheff will work closely with FDS to drive revenue for
content developed by the new group.
?All of our production entities are exploring digital platforms as a
means to tell new stories to new audiences and we?re thrilled to have
someone of Roger?s caliber join the team. In addition to understanding
the brand dynamic, Roger has a proven track record across content,
distribution, marketing and technology,? said Peter Levinsohn. ?With Fox
Digital Studios, we are leveraging our storytelling and production
expertise to create a centralized unit solely focused on bringing
consumers unique entertainment experiences on the Web, and on mobile and
gaming platforms. We?re pleased to have David on board to steer this
group?s creative efforts.?
?Fox has a successful history of working closely with brands to create
films and television shows that resonate with consumers, while also
delivering valuable marketing messages, and I?m excited to continue that
tradition on the digital side,? said Mincheff. ?Having a Branded
Entertainment group within FFE puts all of Fox?s production companies in
a unique position to succeed in this space, and I can?t wait to get
started.?
?As consumers continue to gravitate towards digital media platforms,
creative executives must continue to innovate and develop new, dynamic
entertainment content built especially for these new mediums,? said
Worthen Brooks. ?FDS presents an incredible opportunity to reach these
digital consumers and I?m excited to be part of this effort.?
Roger joins Fox after serving as CEO of Spacedog Media, a full-service
digital marketing agency he founded in 1998. Under his guidance,
Spacedog utilized new media to develop engaging brand experiences across
Internet, mobile, digital signage, print and event platforms. The
company developed entertainment content opportunities for major brands
including Qantas Airways, Carls? Jr., Hardees, Mazda, Harley-Davidson,
Universal Music, HBO, Boost Mobile, McDonalds, and others.
David Worthen Brooks was formerly Executive Creative Director of Fox
Atomic Digital where he was responsible for all digital content
creation. Worthen Brooks, who has done creative work for Tony Kaye,
Ridley Scott, Spike Jonze, Paul Hunter, Leslie Dektor and Baz Luhrman,
among others, is a renowned creative, having been recognized and awarded
by numerous U.S. and international bodies, including D&AD, Sundance Film
Festival, London International Film Festival, Clermont-Ferrand Film
Festival, One Show, and the Clios. The 2001 short film Member starring
an as yet unknown Josh Hartnett (Pearl Harbor, Black Hawk Down, Black
Dahlia) marked Worthen Brook?s directorial debut. He also has extensive
experience directing music videos and commercials.
About Fox Filmed Entertainment
One of the world?s largest producers and distributors of motion
pictures, Fox Filmed Entertainment produces, acquires and distributes
motion pictures throughout the world. These motion pictures are produced
or acquired by the following units of FFE: Twentieth Century Fox, Fox
2000 Pictures, Fox Searchlight Pictures and Twentieth Century Fox
Animation.
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