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MySpace Launches Suite of Music Products for Artists and Fans

MySpace (Business Wire) - 22 October 2009

MySpace Launches Suite of Music Products for Artists and Fans

Leading Music Service Unveils Music Video Experience, Artist Dashboard, and Opportunity to Purchase Music on iTunes

MySpace Introduces First iLike Integrations with Music Videos and Artist Dashboard Products

MySpace logoLOS ANGELES--(BUSINESS WIRE)--MySpace today announced the next phase of the company’s music offering with a wave of new products and tools now available to artists and fans. Today MySpace begins the global rollout of a new comprehensive MySpace Music Video experience, the MySpace Artist Dashboard - a free data and analytics tool for artists globally - and the ability for users to purchase music on iTunes.

“Artist Dashboard and Music Videos are an important step forward in our mission to define the future of how content is socialized on the Web,” said Owen Van Natta, CEO of MySpace. “We’ll continue to build publishing tools, social tools and bring more content onto the MySpace platform to help us achieve our goal of being an important content distribution platform.”

“People want to experience content with others and the experience we’ve created in MySpace Music will be our spring board for how we socialize content site-wide.”

The launch of MySpace Music Videos offers fans one of the most comprehensive online collections of music videos available anywhere. MySpace’s Music Video catalogue includes fully licensed music video content from all of the company’s major and independent label partners.

Product functionality of MySpace Music Videos includes:

  • New Music Video hub within MySpace Music
  • Music Video recommendations based on what your friends are watching
  • Browse via A-Z Video search for easy consumption, discovery, and sharing
  • New Video player with dynamically targeted “Buy” buttons provided as part of Auditude’s video ad management platform
  • Entire artist Music Video catalogues available in artist music players (alongside “Albums” tab)
  • iLike now features MySpace’s Music Video catalogue within all partner websites

Also today, MySpace Music introduced the MySpace Artist Dashboard in beta - a free, comprehensive data dashboard for all artists and labels globally which unlocks detailed analytics about their content within the MySpace community. Every global artist with a MySpace profile will have free access to the Artist Dashboard starting today.

Product functionality of the new MySpace Artist Dashboard includes:

  • Unlimited access to charts, graphs, and snapshots of MySpace Music data for all global artists
  • Data includes fan geography, song plays, profile views, friend count, and profile visitors
  • Trending data available for 7 day and 30 day glances
  • iLike integration into MySpace Artist Dashboard provides top-level data from iLike’s partner networks
  • Artist Dashboard is available in 17 languages in over 20 territories

“We had the chance to look under the hood of the new artist dashboard prior to launch and we’re very excited about this and other exciting changes at MySpace and MySpace Music. Creative marketing tools like these are valuable to bands at every level – from Pearl Jam-sized to the DIY indie artist looking to grow their followers on the web,” said Tim Bierman, Manager of Pearl Jam Ten Club.

Additionally, MySpace Music users can now purchase and download music on iTunes in addition to Amazon MP3, and MP3 ringtones via Jamster.

“Whether you're a small town garage band, an emerging indie, or a well-established act, our ultimate goal is to provide the right mix of tools and real time data to help you gain a deep understanding of who your fans are and how best to reach them,” said Courtney Holt, President of MySpace Music. “We're committed to providing the most comprehensive ecosystem of services for artists in an effort to deepen their connection with the most important influencers – their fans.”

About MySpace

MySpace is a technology company connecting people through personal expression, content, and culture. MySpace empowers its global community to experience the Internet through a social lens by integrating personal profiles, photos, videos, mobile, messaging, games, and the world's largest music community. MySpace is a division of News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV). For more information please visit http://www.myspace.com/pressroom.

About MySpace Music

MySpace Music offers an ever-growing catalog of freely streamable audio and video content, user-friendly e-commerce solutions, personal music players, and user and artist playlisting. MySpace Music aims to empower major, independent, and unsigned artists to monetize their content through multiple revenue streams by allowing the MySpace community to freely stream premium content in an ad-supported environment, purchase MP3s and ringtones, create and share playlists, and ultimately buy merchandise, concert tickets, and other digital and physical goods. MySpace Music also connects artists and fans in the offline arena through various concert series and live events including Secret Shows, Transmissions, Introducing..., and The Release.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6079490&lang=en

Contacts

MySpace

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Dani Dudeck, 310-969-7148
ddudeck@myspace-inc.com
or
Tracy Akselrud, 310-969-2813
takselrud@myspace-inc.com

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