Webinar - Gutenberg Communications and Filtrbox Share
Business-to-Business Social Media Strategies
Webinar to Discuss How B2B Brands Can Align Social Media with
Corporate Goals and Improve Top-Line Revenue
NEW YORK & LOS GATOS, Calif.--(BUSINESS WIRE)--YouTube, Twitter, Wikipedia, Wordpress, blogger.com, and LinkedIn are
among the most heavily trafficked websites in the world. Their users
have expanded up and down the age spectrum and penetrated business and
technical audiences.
Many companies understand the need to get started with social media, but
the highly publicized social media marketing programs of consumer
companies using mainstream tactics don?t relate to their business.
Business-to-business companies need to reach specific audiences that
influence the brand?s success in a way that will increase top-line
revenue.
Join David King, Gutenberg Communications? Director of Social Media, and
Ari Newman, CEO of Filtrbox, for a free webinar, as they discuss the
challenges, solutions, and best practices of leveraging social media for
business-to-business companies.
?Because most business-to-business companies tailor to a very specific
audience and subject, they need particularly sophisticated tools to find
and monitor relevant social media content,? said Ari Newman, CEO of
Filtrbox. ?Social media has many benefits for B2B, providing sales,
business development, and customer services with listening tools that
provide invaluable insight into customer satisfaction and performance.
Better insight allows a company to react more quickly with the end
result of a happy customer.?
?Successful business-to-business social media campaigns are distinctly
different from consumer brands,? said David King, Director of Social
Media for Gutenberg Communications. ?For a lot of people, their
experience with social media has been with viral, mainstream videos and
content that are comedic and often inappropriate. For businesses in a
technical field, this presents an impassable barrier, when the criteria
for viral content is not appropriate for the business. They need a
different strategy that?s professional, but will garner an audience.?
When: Thursday, October 22nd at 1 p.m. ET / 10:00 a.m. PT
Where: Register at https://cc.readytalk.com/r/apxoaxr82qns
About Gutenberg Communications
Gutenberg Communications is a global full-service, strategic
communications firm offering public and investor relations services. The
firm leverages communications to key audiences across a global landscape
for clients in numerous industries including technology, real estate,
financial services, healthcare, academia and conference marketing.
For more information about Gutenberg Communications, please visit:
http://www.gutenbergpr.com/
About Filtrbox
Filtrbox offers a market leading, real-time social media monitoring
platform. Filtrbox G2, the company?s flagship product, is a real-time
monitoring and engagement web service, delivered through an on-demand
SaaS platform. It enables a company to set up comprehensive monitoring,
with interactive analysis and drill-down as well as deep analytics and
reporting. Now businesses can listen to online conversations in
real-time, measure the impact, and react and respond effectively. People
are talking about your company, your brand, and your industry right
now...are you listening? For more information, please visit www.filtrbox.com.