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Paul Vidich, Former Executive at Warner & AOL, Joins Board of ReverbNation.com

ReverbNation.com (Business Wire) - 15 December 2009

Paul Vidich, Former Executive at Warner & AOL, Joins Board of ReverbNation.com

NEW YORK--(BUSINESS WIRE)--ReverbNation, the leading music marketing platform that connects more than 500,000 artists, labels, managers and venues, to over 20 million music fans worldwide, has announced the appointment of Paul Vidich, former Executive Vice President of Warner Music Group and Special Advisor to AOL, to its Board of Directors.

Mr. Vidich will bring his extensive experience with music and media from CBS, Warner Music Group, and AOL to the leading artist-focused music and marketing platform. As EVP at Warner Music, Mr. Vidich was responsible for global business development and technology strategy, closing the first major record company agreement with Apple iTunes in 2002, which became the template for deals Apple would later conclude with Universal Music, Sony, and EMI. At AOL, Mr. Vidich was the senior executive in charge of video operations, and helped establish the first on-demand, premium-content video portal that laid the ground work for companies like Hulu.

"The $8 billion US recorded music industry has struggled to develop the scalable and repeatable online promotion strategies needed to market artists in a music world that is increasingly dominated by online activity. ReverbNation has developed a portfolio of marketing software services that are rapidly becoming the online standard for driving awareness of new and breaking acts, as well as managing the fan relationships that are crucial to the success of any artist today. ReverbNation is the future of music marketing," said Mr. Vidich.

“Throughout his career Paul has pushed the industry beyond conventional thought. From the creation of iTunes to the removal of DRM, he has helped to shape the music business in remarkable ways. We are very fortunate to have him lend his knowledge and experience to ReverbNation,” said Michael Doernberg, CEO of ReverbNation.com.

About ReverbNation:

ReverbNation.com is the leading online music marketing platform used by over 500,000 Artists, Managers, Record Labels, and Venues to grow their reach, influence, and business across the internet. ReverbNation.com provides free and affordable solutions to individual Artists and the music industry professionals that support them in the areas of web promotion, fan relationship management, digital distribution, social media marketing, direct-to-fan e-commerce, fan behavior measurement, sentiment tracking, Web site hosting, and concert booking and promotion.

ReverbNation.com’s innovation is in developing technologies that integrate the wide array of distribution, marketing, and promotional functions used by the music industry into one comprehensive and easy-to-use business application – helping virtually any artist grow their revenues, and providing insight into how each marketing input contributes to overall outcomes. For more information, please visit www.reverbnation.com and follow ReverbNation.com on Twitter: www.twitter.com/reverbnation.

Contacts

ReverbNation

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Jed Carlson, 919-682-9593
jcarlson@reverbnation.com




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