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MySpace and Endemol USA Renew Vows for “Married on MySpace” Season 2 Premiering Today

MySpace (Business Wire) - 09 March 2010

MySpace and Endemol USA Renew Vows for “Married on MySpace” Season 2 Premiering Today

Sponsors to Include JCPenney, HP, FOX Searchlight’s Our Family Wedding, Hearst and The Knot

MySpace logoLOS ANGELES--(BUSINESS WIRE)--MySpace and Endemol USA, a world leader in entertainment programming, today announced the highly anticipated premiere of Married on MySpace season 2, the company’s original web series offering one lucky couple the chance to win the wedding of their dreams in exchange for letting the MySpace community plan and experience their big day first hand.

“Together with MySpace, we are continuing to redefine a level of engagement that is quickly becoming expected in today’s connected world, especially when it comes to reality television.”

Today, Married on MySpace season 2 debuts with the first episode revealing the winning couple and inviting the MySpace community to follow them through every twist and turn of the wedding preparations. Fans will have the opportunity to vote on every detail of the couple’s big day - from the rings and dress to planning the bachelor and bachelorette parties. The 13-episode interactive Web series will conclude with a wedding ceremony that will also reveal which details were chosen by the MySpace community. The first season of Married on MySpace received more than one million votes from users and more than 15 million views making it the most watched web series MySpace has ever done.

“The first season was incredibly well received by both our community and our advertising partners which made it an easy choice to do a second season,” said Nada Stirratt, Chief Revenue Office for MySpace. “The show’s success can really be attributed to two things - an exciting and engaging couple, and smart, organic brand integrations. We are building upon that for what will be an even stronger season two.”

Married on MySpace Season 2 offers advertisers a wide variety of touch points for incorporating their brands into the series. Sponsors for the series include JCPenney, HP, FOX Searchlight’s upcoming film Our Family Wedding, Hearst and The Knot.

“It’s been an amazing year for the digital entertainment space as more and more people look to the Internet for relatable experiences on a global scale,” said Joerg Bachmaier, Senior Vice President of Digital Media and Business Development at Endemol USA. “Together with MySpace, we are continuing to redefine a level of engagement that is quickly becoming expected in today’s connected world, especially when it comes to reality television.”

“As consumers increasingly migrate to the web for their entertainment content, we’re pleased to be working with an innovative company like MySpace to bring this kind of web programming to consumers,” said Lori Lorenz, marketing manager, HP. “Additionally, we’re looking forward to helping the winning couple add color and creativity to their special day with high quality HP printing products and solutions.”

MySpace Video and the Married on MySpace profile http://www.myspace.com/marriedonmyspace will spotlight a variety of exclusive series content including profiles of the wedding party, behind-the-scenes video footage, and vlogs from the bride and groom chronicling all the highs and lows that come along with planning a wedding. The campaign will also be announced via advertorials in the April and June issues of Cosmopolitan and Marie Claire Magazines.

"As it becomes more important than ever to exceed client expectations, Hearst is eager to partner with other strong media properties like MySpace on exciting, new breakthrough programs for clients like JCPenney,” said Jeff Hamill, SVP Hearst Magazines.

About MySpace

MySpace is a technology company connecting people through personal expression, content, and culture. MySpace empowers its global community to experience the Internet through a social lens by integrating personal profiles, photos, videos, mobile, messaging, games, and the world's largest music community. MySpace is a division of News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV). For more information, visit our press room. Photos/Multimedia Gallery Available: http://www.myspace.com/pressroom?url=/photos/

About Endemol USA

Endemol USA is a leading producer of television and digital programming specializing in unscripted genres. The company produces the hit TV shows “Wipeout,” “Extreme Makeover: Home Edition,” “Deal or No Deal” and “Big Brother,” and digital hits, “Married on MySpace,” “Coupon Mom” and “Vidas Cruzadas.” Endemol USA is a division of the Endemol Group, a leading international content developer, producer and distributor of television and online programming. The company, headquartered in the Netherlands and the UK, has subsidiaries and joint ventures in 26 countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia. Endemol is owned by a consortium consisting of Goldman Sachs Capital Partners, Mediaset Group and Cyrte Group. For more information, please visit http://www.endemolusa.tv. Endemol is a privately held company.

About Hearst Corporation

Hearst Corporation (www.hearst.com) is one of the nation’s largest diversified media companies. Its major interests include ownership of 15 daily and 38 weekly newspapers, including the Houston Chronicle, San Francisco Chronicle and Albany Times Union; as well as interests in an additional 43 daily and 74 non-daily newspapers owned by MediaNews Group, which include the Denver Post and Salt Lake Tribune; nearly 200 magazines around the world, including Good Housekeeping, Cosmopolitan and O, The Oprah Magazine; 29 television stations, which reach a combined 18% of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, History and ESPN; as well as business publishing, including a minority joint venture interest in Fitch Ratings; Internet businesses, television production, newspaper features distribution and real estate.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6208013&lang=en

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Jessica Bass, 310-969-7179
jbass@myspace-inc.com

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