PlumWillow, Teen Apparel Shopping Site,
Receives Initial Financing
NEW YORK/PRNewswire/ -- PlumWillow (www.PlumWillow.com) is
building a social shopping site that will empower its members to shop
together with friends, make wardrobe choices from multiple brands,
design their own outfits, customize an avatar and share these choices
through their social networks. The site is aimed at teens who have
outgrown the various online dress up games and are frustrated with
today's online shopping experience.
PlumWillow CEO Scott Stone is a third generation entrepreneur with 30
years of retail and wholesale fashion experience. According to Mr.
Stone, "95% of apparel bought today by teens is purchased from stores,
in large part, that's because the online shopping experience today is
like the mall was 30 years ago boring." Unlike the 'buy and 'bye'
experience seen in many commerce sites, the PlumWillow site will have
features that engage the member and their friends.
Co-founder Laurie Densen is a former teacher and product manager at
Whyville.net, a tween virtual world, and co-founder Eric Benari is
leading the development effort.
PlumWillow's seed funding was led by Crossbar Capital, whose Managing
Partner Charlie Federman serves as PlumWillow's Chairman.
Contact: Scott Stone
Email: scott@plumwillow.com
Source: PlumWillow
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