The New York Times Launches iPad Application with Latest News,
Business and Technology News, Opinion and Features Selected by
Editors
of The Times
Chase SapphireSM Named Exclusive
Launch
Sponsor
NEW YORK--(BUSINESS WIRE)--The
New York Times announced today the release of The
New York Times Editors? Choice app, offering a selection of
the
latest news, business and technology news, opinion and features
chosen
by Times editors that can be downloaded automatically to iPad. The
Editors? Choice app delivers two pages of content with the top
eight
to ten articles in latest news, business, technology, opinion and
feature sections from The Times with accompanying videos and photo
slideshows.
?The Editors? Choice app launches with a full-page
vertical
and horizontal interstitial ad that provides a large interactive
canvas
for our advertisers.?
The
New York Times Editors? Choice app takes advantage of the
device?s
large screen display and video and slideshow capabilities. The app
is
free and advertising supported. The Times is also planning a full,
paid
app for iPad as part of its overall paid strategy.
?Times readers will find the iPad to be an exceptionally useful
and
entertaining way to closely follow what is happening around them
locally, nationally and internationally,? said Yasmin Namini,
senior
vice president, marketing and circulation, The New York Times
Media
Group, and general manager, reader applications.
Features of the application include:
-
Simple navigation ? read articles and view videos and slideshows
with
ease using the iPad?s sophisticated navigation capabilities and
cutting-edge multi-touch screen.
-
Offline reading ? download and sync articles and images to iPad
device
for viewing offline or in airplane mode.
-
Share options ? e-mail articles to friends from the app.
Chase Sapphire, a premier rewards card for the affluent market, is
the
exclusive launch sponsor of The New York Times Editors? Choice
app.
?This app provides a great opportunity for advertisers to use the
latest
digital technologies to reach The New York Times?s affluent and
loyal
readers,? said Denise Warren, senior vice president and chief
advertising officer, The New York Times Media Group and general
manager,
NYTimes.com. ?The Editors? Choice app launches with a full-page
vertical
and horizontal interstitial ad that provides a large interactive
canvas
for our advertisers.?
The New York Times Editors? Choice app is available for download
at the iPad
App Store.
New
York Timed Editors Choice iPad app FAQs.
The Times worked with Medialets
to develop the two new innovative ad units that leverage the
creative
capabilities of the iPad.
About The New York Times Company
The New York Times Company, a leading media company with 2009
revenues
of $2.4 billion, includes The New York Times, the International
Herald
Tribune, The Boston Globe, 15 other daily newspapers and more than
50
Web sites, including NYTimes.com, Boston.com and About.com. The
Company?s core purpose is to enhance society by creating,
collecting and
distributing high-quality news, information and entertainment.
About Chase Sapphire
Chase SapphireSM is the premier rewards card from Chase
Card
Services that includes premium travel services, a wide variety of
unlimited rewards through Chase?s Ultimate RewardsSM
program
and direct access to a specially trained dedicated service team 24
hours
a day, seven days a week, all backed by the security and
protection of
Chase. Consumers may apply for the Chase Sapphire credit card
online at http://www.chase.com/sapphire.
This press release can be downloaded from www.nytco.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6236675&lang=en