LONDON, UNITED KINGDOM--(Marketwire) - Always on the look out for the latest and best products, online auctions site flutteroo has just launched the new iPhone 4 across a range of its auctions. Sitting alongside the iPad, the iPhone 4 is already attracting enormous interest from flutteroo players, with lots of bids on both the Buy It Now (price drop) auctions, and flutteroo's flagship Lowest Unique Bid auctions. The Lowest Unique Bid auctions are proving increasingly popular as players get the chance to improve their bids with the ongoing feedback from flutteroo. This feedback makes the auctions even more fun and engaging, and coupled with the opportunity to win products such as the new iPhone 4 at the end of the auction, Lowest Unique Bid is proving an absolute winner and players are loving the bidding action.

Flutteroo is continually innovating its auction site, and this innovation coupled with outstanding products such as the iPhone 4 mean it is in a very strong position to continue its rapid growth in the online auctions market. It is planning to run regular iPhone auctions on its site, alongside the iPad and other products such as LCD TVs and Wiis to give players the greatest possible choice of products to bid on.

Dave Hobday, flutteroo CEO said: "Products like the iPhone 4 and the Apple iPad are perfect for flutteroo; everyone wants them and we are able to offer our customers the opportunity to bid on them and grab them for amazing prices. Our latest iPad went under the hammer on our Lowest Unique Bid auction for just 41p, that's pretty special however you look at it, and gives the winner an amazing deal on an amazing product. More and more customers are hunting down these kind of top of the range items and we are delighted to be able to auction them at great discounts on the flutteroo site."

Meanwhile, flutteroo is continuing with its Summer-long upgrade program, improving the bidding experience for all its customers across its unique combination of 3 auctions including the ever popular Penny Auctions which will be getting some new novel twists over the next few weeks. Innovation based on customer feedback is at the heart of flutteroo's success, and will continue to be at the forefront of everything it does as it carves out an increasingly differentiated auction proposition.

About Flutteroo.co.uk

Flutteroo launched in 2009 into the rapidly growing market of internet pay-per-bid auctions. These combine traditional retailing with skill and strategy. Flutteroo is privately funded and based in west London. Dave Hobday has a senior management and marketing background from companies including Sportingbet, HBOS, Telewest and Procter & Gamble. The management team has successfully raised over one million pounds in first round funding.