Betapond Releases Two Facebook Places Apps to Track Your Friends and
Build Loyalty for Brands
DUBLIN--(BUSINESS WIRE)--Betapond, a provider of innovative Facebook applications and
enterprise-class social technology to agencies and brands worldwide,
today launched two apps using the newly-available Facebook Places.
?With 500 million users worldwide and 150 million of those using
Facebook primarily on a mobile, marketers are especially keen to put
Facebook Places to work for their brand. ISpyPlaces and LoyaltyBuilder
demonstrate that Betapond will be leaders in making Places ever-more
useful.?
?I Spy Places?(http://www.facebook.com/ISpyPlaces)
empowers Facebook users to display all the Places they have checked into
on an interactive map. The map includes links to every Place the user
has checked in, who the user was there with and when they checked in.
More importantly it will also allow users to view all of the checkins of
any of their friends on Facebook.
Facebook launched its location-based service, Places, last Friday in the
UK ? inviting its 26 million UK users to ?check in? in different venues
around Britain.
?Betapond is thrilled we were able to build something so useful for
consumers in just a few days,? said CEO Declan Kennedy. ?Facebook Places
is only the starting point for the kinds of campaigns brands and
agencies can begin to develop using location on Facebook and an app like
this is a world first.?
Betapond also today launched LoyaltyBuilder, the first branded Facebook
Places app for loyalty schemes to collect information from more than one
venue. This is a vital step in making Facebook Places useful for retail
chains and other multi-venue businesses, linking real-world consumer
behavior with CRM programmes. A beta version can be found at
facebook.com/betapond.
?One of the best elements of Facebook Places for developers like
Betapond is that it offers so much flexibility. We have built an example
app for brands ? but it can be customized to any brand?s loyalty scheme
with its own rules,? said Richard Delevan, Managing Director UK and
Ireland.
?With 500 million users worldwide and 150 million of those using
Facebook primarily on a mobile, marketers are especially keen to put
Facebook Places to work for their brand. ISpyPlaces and LoyaltyBuilder
demonstrate that Betapond will be leaders in making Places ever-more
useful.?
Betapond is an Ireland-based technology company specialising in robust,
enterprise-class social applications on Facebook and Facebook
integration. Launched in 2009, the company collaborates with leading
agencies and brands worldwide to deliver results-driven social media
campaigns that build lasting relationships with consumers. Its clients
include Paddy Power, Tourism Ireland and Warner Music (Ireland). For
more information see www.betapond.com.
Betapond
Richard Delevan, Managing Director,
phone +353
857189743
richard.delevan@betapond.com
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