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Huddler Launches Unveils Platform to Modernize and Monetize Online Communities

Huddler (Businesswire) - 22 September 2010

Huddler Launches; Unveils Platform to Modernize and Monetize Online Communities

Platform Breathes New Life into Decade-Old Websites, Helping Them to Remain the Best Resource Online for High Quality, Real-Time Content

Huddler logoSAN FRANCISCO--(BUSINESS WIRE)--Today Huddler announced its launch, revealing its ability to migrate the most active, influential online communities to its feature-rich platform, improving the experience for existing core users, driving new consumer adoption and creating new opportunities for these passionate communities to engage with marketers.

“Forums are the original social networks and are still massive in terms of passionate members and traffic, but evolution of the software platforms have lagged. In the top 2000 forums alone, we see more than 275 million unique visitors per month and billions of monthly page views”

“Forums are the original social networks and are still massive in terms of passionate members and traffic, but evolution of the software platforms have lagged. In the top 2000 forums alone, we see more than 275 million unique visitors per month and billions of monthly page views,” said Huddler CEO, Dan Gill. “There is a huge opportunity for Huddler to step in and enhance the experience for users, while at the same time creating interactive opportunities for savvy brands to get involved with these influential sites.”

By partnering with Huddler, forum and website publishers modernize their sites, demonstrating a commitment to their communities by gaining the capabilities and monetization support needed to grow and sustain their business for the long-term. This allows forum owners to focus more on content management and building their community, while Huddler manages the business, tech support and monetization efforts.

“In just over a year, we’ve seen a 65 percent increase in search traffic with Huddler and have signed on major advertisers in our industry,” said EpicSki publisher and site owner, Joan Rostad. “This would have never happened had we stayed with our previous platform. Huddler gave us the business, marketing and tech support that has allowed us to turn our hobby into a growing business.”

Huddler improves the online community experience by incorporating features unavailable on publishers’ original platforms, such as product reviews, wiki functionality, user image galleries, specialized search functionality and other features expected from a modern online community. Huddler provides a familiar, but vastly improved experience for power users while making the necessary aesthetic and functional improvements for the casual online consumer. These improvements not only offer a sleeker user interface and increased navigation abilities, but also the ability to click-through to purchase products at the point where they are receiving advice and recommendations. These features increase the number of visitors and open the door for advertisers to reach an audience that is extremely targeted and highly passionate about a specific product, topic or industry.

“We believe forums and online communities are the best resources online, particularly when it comes to consumer product research,” added Gill. “Enabling advertisers to reach consumers in these rich communities is a win-win and our data supports more than $400M in annual spending influenced by our current group of sites.”

The Huddler network includes 24 passionate community sites that reach a monthly audience of more than nine million unique visitors. Partner sites include EpicSki, ChefTalk, DenimBlog, Head-Fi, and others. To learn more, please visit http://www.huddler.com/.

About Huddler

Huddler is the social media platform that evolves and modernizes online communities. As a fully-supported SaaS platform, Huddler works with existing online communities to integrate product reviews, wiki articles, image galleries, 3rd party content and social media platforms, and more to help increase community engagement and create a unified platform that's better for users and more attractive to advertisers. Huddler was founded in 2007 and is based in San Francisco, CA.

Contacts

Allison & Partners

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Stephanie Schlegel, 415-277-4919
huddler@allisonpr.com

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