Huddler Launches; Unveils Platform to Modernize and Monetize Online
Communities
Platform Breathes New Life into Decade-Old Websites, Helping Them to
Remain the Best Resource Online for High Quality, Real-Time Content
SAN FRANCISCO--(BUSINESS WIRE)--Today Huddler
announced its launch, revealing its ability to migrate the most active,
influential online communities to its feature-rich platform, improving
the experience for existing core users, driving new consumer adoption
and creating new opportunities for these passionate communities to
engage with marketers.
?Forums are the original social networks and are still massive in terms
of passionate members and traffic, but evolution of the software
platforms have lagged. In the top 2000 forums alone, we see more than
275 million unique visitors per month and billions of monthly page
views?
?Forums are the original social networks and are still massive in terms
of passionate members and traffic, but evolution of the software
platforms have lagged. In the top 2000 forums alone, we see more than
275 million unique visitors per month and billions of monthly page
views,? said Huddler CEO, Dan Gill. ?There is a huge opportunity for
Huddler to step in and enhance the experience for users, while at the
same time creating interactive opportunities for savvy brands to get
involved with these influential sites.?
By partnering with Huddler, forum and website publishers modernize their
sites, demonstrating a commitment to their communities by gaining the
capabilities and monetization support needed to grow and sustain their
business for the long-term. This allows forum owners to focus more on
content management and building their community, while Huddler manages
the business, tech support and monetization efforts.
?In just over a year, we?ve seen a 65 percent increase in search traffic
with Huddler and have signed on major advertisers in our industry,? said EpicSki
publisher and site owner, Joan Rostad. ?This would have never happened
had we stayed with our previous platform. Huddler gave us the business,
marketing and tech support that has allowed us to turn our hobby into a
growing business.?
Huddler improves the online community experience by incorporating
features unavailable on publishers? original platforms, such as product
reviews, wiki functionality, user image galleries, specialized search
functionality and other features expected from a modern online
community. Huddler provides a familiar, but vastly improved experience
for power users while making the necessary aesthetic and functional
improvements for the casual online consumer. These improvements not only
offer a sleeker user interface and increased navigation abilities, but
also the ability to click-through to purchase products at the point
where they are receiving advice and recommendations. These features
increase the number of visitors and open the door for advertisers to
reach an audience that is extremely targeted and highly passionate about
a specific product, topic or industry.
?We believe forums and online communities are the best resources online,
particularly when it comes to consumer product research,? added Gill.
?Enabling advertisers to reach consumers in these rich communities is a
win-win and our data supports more than $400M in annual spending
influenced by our current group of sites.?
The Huddler network includes 24 passionate community sites that reach a
monthly audience of more than nine million unique visitors. Partner
sites include EpicSki,
ChefTalk,
DenimBlog,
Head-Fi,
and others. To learn more, please visit http://www.huddler.com/.
About Huddler
Huddler is the social media platform that evolves and modernizes online
communities. As a fully-supported SaaS platform, Huddler works with
existing online communities to integrate product reviews, wiki articles,
image galleries, 3rd party content and social media
platforms, and more to help increase community engagement and create a
unified platform that's better for users and more attractive to
advertisers. Huddler was founded in 2007 and is based in San Francisco,
CA.
Allison & Partners
Stephanie Schlegel, 415-277-4919
huddler@allisonpr.comRead more