Lockerz Social Commerce Platform Rolls out to 17.5 Million Members
Worldwide
fwb;)? Enables Members and Brand Partners to Benefit from Shopping,
Viewing Content and Connecting with Friends
College & University Pressroom
SEATTLE--(BUSINESS WIRE)--Lockerz,
a members-only social commerce website, today announced the official
launch of its social commerce platform, fwb;)?, to its
17.5 million members worldwide. The social network was released in beta
form to a small percentage of the Lockerz membership in late October.
Even with limited distribution, fwb;) grew quickly, with more than 2
million friends accepted and more than 2.5 million Decalz? (akin to
badges) earned in less than two weeks.
?For the first time, our 17.5 million Lockerz members can use our social
network to curate their entertainment and shopping tastes all in one
place?
Beginning today, all Lockerz members can create personal profiles or
?Lockerz,? and begin accumulating Decalz. Members are rewarded with PTZ®
for introducing their friends to their favorite fashion, electronics and
technology brands, as well as music, videos and more.
?For the first time, our 17.5 million Lockerz members can use our social
network to curate their entertainment and shopping tastes all in one
place,? said Kathy Savitt, founder and chief executive officer of
Lockerz. ?fwb;) gives members yet more ways to earn PTZ to use for
discounts of up to 100% on the world?s coolest brands.?
Big Rewards for Sharing What You Love
Lockerz? social commerce platform enables members to earn merchandise
discounts by influencing the content consumption and purchasing
decisions of their friends. fwb;) creates a mutually beneficial
relationship between members, their friends, and their favorite brands
and artists. The more influential members are with their friends, the
more PTZ they earn for their own shopping. Friends share favorites, and
everyone benefits.
Introducing Decalz??Badges on Steroids
Members earn Lockerz Decalz by connecting with friends on fwb;),
watching videos, or buying products in Lockerz
SHOP boutiques. Additionally, members may purchase their favorite
Decalz for $1 without actually purchasing the product itself. When a
Lockerz friend clicks on a Decal in another member?s Locker, both
members earn PTZ. If a friend purchases a product or views a video
in-full after clicking on a Decal, both members earn significantly more
PTZ. As members accumulate PTZ, they can use them for discounts on
merchandise in Lockerz
Boutiques. New boutiques launch every Tuesday and feature brands
such as 7 for All Mankind, Alex & Ani, Splendid, Rock & Republic, Matt
Bernson, Quiksilver, Nintendo, and Xbox 360, to name a few.
About Lockerz PTZ
PTZ are the discount fuel of Lockerz -- the ultimate rewards program for
Generation Z. Lockerz Members can earn PTZ in more than 10 ways,
including answering ?Dailies? (fresh and sassy one-question polls),
watching videos, listening to music, inviting friends, or just logging
in. PTZ are then used to lower the prices of merchandise in the Lockerz
Boutiques. The more PTZ a member earns and decides to use, the
larger the discount, which can be up to 100%.
About Lockerz
Based in Seattle, Lockerz was founded by former technology and retail
executive Kathy Savitt. Lockerz' mission is to be the homepage for men
and women ages 13 to 30, building a community of trendsetters and
tastemakers who love to shop, play and connect on the Web. As a
members-only site, Lockerz has grown to more than 17 million members in
less than one year, offering major discounts on the coolest fashions,
electronics, music and more. Members earn PTZ® ("Pointz") by watching
videos, listening to music and inviting friends. Lockerz PTZ are then
used to lower the prices of merchandise at-will. Lockerz is backed by
Liberty Media Corporation and Kleiner Perkins Caufield & Byers.
For more information about Lockerz, please visit www.Lockerz.com