@Masdar Expands Social Media Efforts to Enable Global Conversation
During #WFES2011
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Virtual Wall at Masdar Exhibition Stand to Showcase Interactive
Displays Including Live Twitter Conversation
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To Engage Digital Audiences for Discussing Future Energy Topics,
Issues and Questions
World Future Energy Summit 2011
ABU DHABI, United Arab Emirates--(BUSINESS WIRE)--Masdar, Abu Dhabi?s multi-faceted initiative advancing the development
and deployment of renewable energy and clean technologies, today
announced it is significantly boosting its online social media efforts
to facilitate and enhance worldwide dialogue, discussion and
collaboration about the issues emerging from the fourth annual World
Future Energy Summit (WFES) in Abu Dhabi. WFES 2011 ? the world?s
largest conference and exhibition on renewable and future energy
solutions ? will be held from 17-20 January at the Abu Dhabi National
Exhibition Centre (ADNEC).
?Online and social media has grown to be critically important to engage
global audiences and raise widespread awareness around important issues
such as future energy?
Leveraging the forum, Masdar?s amplified digital and social media
offering will provide interactive displays at the Masdar exhibition
stand in the ADNEC atrium, as well as innovative events throughout the
week to enable a digital conversation connecting conference participants
and renewable energy advocates around the globe. Each of Masdar?s social
media offerings will be signified through the Twitter-based hash tag
#TweetMasdar.
?Online and social media has grown to be critically important to engage
global audiences and raise widespread awareness around important issues
such as future energy,? said Aida Al Busaidy, Manager of Internal
Communications, Social Media and Community Outreach at Masdar. ?Masdar
is fundamentally an innovator and trailblazer, so we naturally saw
social media as an ideal platform for dialogue not only with WFES
attendees, but with a global digital audience interested in the themes,
stories and events emerging from the Summit.?
?The World Future Energy Summit will bring together more than 20,000
renewable energy advocates, experts and leaders from across the globe
for collaboration and conversation. Masdar?s social media efforts will
expand the conversation even further, making the dialogue in Abu Dhabi
accessible worldwide.?
Masdar?s expanded social media efforts will include a virtual wall at
the Masdar exhibition stand to showcase live Twitter conversation
stimulated by questions of the day about future energy issues,
connecting active and passive attendees as well as digital communities
following WFES 2011 around the globe. The company?s Twitter conversation
can be found through the @Masdar handle.
Similarly, Masdar will host for the first time a networking event that
integrates live social media discussion to unite conversation between
conference delegates in Abu Dhabi and digital audiences interested in
engaging them from abroad.
Focusing on renewable and future energy solutions, innovations,
investments, policy and vision, WFES 2011 will cover a wide range of
themes including energy policy, investment and funding, green buildings,
clean transport, solar, wind and bio fuels.
*Source: ME
NewsWire
View this release online by clicking on: http://www.me-newswire.net/news/2948/en
Note to the Editor:
For more information about the Masdar Initiative, please visit: www.masdar.ae
And about the World Future Energy Summit, please visit: www.worldfutureenergysummit.com
Masdar
Meray Atef, +971-2-653-6014
press@masdar.ae
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