Mobli Harnesses the Power of Smartphones to Let Users See the World Through Other People?s Eyes

NEW YORK--(BUSINESS WIRE)--Mobli, a real-time visual media platform comprised of people, subject and location-based channels, today announced the availability of its iPhone application and the debut of its Website for people worldwide to begin sharing their experiences via photos and videos with text.

?Mobli is like having a friend at every event or location you find interesting, feeding you real-time, multimedia content?

Mobli capitalizes on the two greatest forms of interactive communication today ? the Internet and smartphones ? to create an entirely new way for people around the world to share their experiences. By leveraging the power of photo, video and geo-location, Mobli creates a new approach to social networking that shifts the focus away from the text and onto a more visual, evocative and interactive experience. Further, Mobli directs attention from the individual to the creation of interest-based communities by tagging content according to channels, the person who shared the content and geo-location of where the content was created. This community approach, coupled with robust photo and video sharing functionality, makes Mobli truly unique ? it shifts the focus from ?me? to ?us.?

?Mobli is like having a friend at every event or location you find interesting, feeding you real-time, multimedia content,? said Moshe Hogeg, founder and CEO of Mobli. ?We created smartphone applications and a Website that delivers the best of what social media was intended to be by enabling people to bring experiences and events to life for others with shared interests. At its essence, Mobli lets you watch real-time channels created by your friends, family and other people wherever they are.?

How Mobli Works

A User Channel is automatically created for people who sign up for Mobli ? this is where all of the content a user uploads to Mobli is immediately posted. When uploading content to Mobli, users place other category-specific tags on their posts, which will syndicate the content to other relevant Subject Channels. Posts are also automatically syndicated to Location Channels.

For example, if a user attends a concert and posts a photo or video from their smartphone, it will be posted to:

• Their individual channel;
• The concert performer?s channel (by content tagging);
• The concert venue channel (by geo-location tagging); and
• Any other channels to which the user sees fit to tag it ? for example, rock & roll, live music, celebrity, etc.

Once the photo/video is uploaded and tagged, it can be discovered by other individuals who are interested in that performer, the venue or in attending the concert, by browsing from their smartphone or from the Mobli Website ? whether they know each other or not.

By creating channels that any person can view and contribute content to, without having to be directly connected with one another, people now have the ability to see photos, videos and other posts about topics of interest to them, without the barriers typically in place on other social networking sites.

Mobli includes many unique features such as retrospective geo-location tagging, background uploading, the ability to navigate to any location on Mobli within two clicks and finding interesting venues in real-time around your current location.

Mobli was created in 2009, is backed by private investors and is based in New York City with a R&D center in Tel Aviv. Mobli and the Mobli Logo are among the trademarks of Mobli Media Inc. The Mobli app can be downloaded from the Apple App Store or you can create an account on the Mobli Website.

Contacts

Spark PR:

Ellen Edelman, 908-322-8998
ellen@sparkpr.com