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Network with key industry players at the first military social media event to hit the UK

SMi Group Ltd (SMi Group Ltd) - 14 October 2011

Network with key industry players at the first military social media event to hit the UK


With significant military budget cuts, social media has been welcomed as a great cost saving tool. Many armed forces use social media as a tool to drive recruitment, especially in the UK marketplace. SMiís Social Media within the Military and Defence Sector will address how the different military forces use social media to benefit their recruitment push and provide results and case studies to show and analyse their results. It also aims to provide an in-depth knowledge of how the military from the US and Europe use social media tools, and will address the key security issues the military have to face when dealing with social media platforms.

The defence industry has also embraced social media platforms, which are used for corporate communications, branding, PR, marketing and product launches. Through detailed and knowledgeable presentations from the expert speakers, delegates will be able to leave the conference with a greater understanding of how best to use social media and implement these ideas into their own communication strategies.

Donít miss the first military social media event to hit the UK, as well as important networking opportunities with key decision makers within the military and defence industry who implemented their social media strategies. Take this opportunity to attend the first social media event to have US and European Military and Government social media experts in the same room, at the same time!

Our expert speaker line-up includes:

         Pippa Norris, Head of Online Engagement, Directorate of Media and Communication, Ministry of Defence, UK

         Major Juanita A. Chang, Director, Online and Social Media Division, Office of the Chief of Public Affairs, US Army

         Steven Mehringer, Head, Communication Technologies Section, NATO

         Captain Ed Buclatin, Director of Public Affairs, EUCOM

         Colin Cook, Marketing Director, British Army

         Adam Proctor, Digital Media Manager, RAF

         Paul Taylor, Head of Digital Media, Central Office of Information, COI

         Lieutenant Colonel Andrew Morton, Chief of Digital and Social Media, US Army Reserve

         Roy Daiany, YouTube Specialist for the US Public Sector, Google

         Drť Veelenturf, Head of Communication Policy and Management Operations, Ministry of Defence, The Netherlands

         Barney O'Kelly, Head of Communications, Strategic and Digital, BAE Systems, UK

To view the programme and full speaker line-up, please visit

There will be 2 post-conference workshops on 19th October. The morning workshop will be led by Justin Crump, CEO, Sibylline Limited. The workshop is primarily aimed at those with a role/interest in security intelligence from the police, military, security services, other government departments, suppliers, the wider corporate sector and NGOs. However, anyone interested in the examination/exploitation of social media for other purposes will also benefit, since the same mechanisms and underling principles open up a wide range of possibilities. The afternoon workshop, Learning to Live in a 24/7 New Media Environment: From Strategy to Tactics, will be led by Charles Holt, Technology Management Lecturer, Georgetown University and Lt. Col. Andrew Morton, Director of Social Media and the Web, U.S. Army Reserve. Attendees will learn the basics of network-centric leadership and how to survey the virtual field of manoeuvre, understand the difference between reputation and brand and earn practical strategic communication.

Visit to secure your place now. Alternatively, contact James Hitchen at Tel: +44 0 207 827 6054 or Email:

About SMi Group

Social Media within the Military and Defence Sector is just one of the many conferences that are a part of the SMi Group portfolio.

The SMi Group is a world leader in business to business information. With nearly two decades in the business, thousands of senior executives from blue chip companies have already benefitted from SMiís highly targeted conferences, workshops and publications. For more information visit

For further information, contact:

James Hitchen

Tel: +44 0 207 827 6054