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7digital announces expansion plans following huge growth in 2012

Racepoint Group UK (7digital) - 18 October 2012

7digital announces expansion plans following huge growth in 2012


  • 7digital technology now embedded on over 60 million connected and mobile devices
  • Over 400% increase in 7digital API usage in 2012, with over 250 services deployed to date
  • New digital music capabilities licensed and available on the 7digital API; unlimited streaming, radio and scan and match locker services
  • $10m investment from strategic technology investors secured to help fuel further growth

London, UK ---– 7digital, the leading open digital music platform, today announces the company’s plans for expansion in the coming year, following a period of significant growth.

7digital is expanding beyond music downloads with the introduction of new digital music products and services to the 7digital API (application programming interface), including scan and match technology and streaming functionality. The new additions will provide customers and partners with open access to the largest collection of digital music and rights, and the world’s most diverse range of digital music technology and services. Samsung and Pure have already adopted 7digital’s unlimited streaming platform for their respective devices.

7digital has seen huge growth across its entire business during 2012. Following partnerships with consumer electronics manufacturers, including Toshiba, Samsung, RIM and HTC, 7digital’s technology is now powering services preinstalled on over 60 million smartphones, tablets, connected audio devices and smart TVs. The 7digital Android app has attracted over 3 million smartphone and tablet users, and 7digital’s catalogue now contains over 22 million high quality tracks.

7digital has also seen a 400% year-on-year increase in usage for the company’s open platform API, with over 250 services now deployed using the API. The 7digital API already provides partners with access to 7digital’s licensed music catalogue and technology platform, allowing them to build and customise their own digital music applications and services. The growth in usage underlines the increasing demand from digital music services that are tightly integrated into mobile and connected devices.  

7digital’s growth plans into 2013 and beyond will be assisted by a $10 million growth capital investment recently secured from strategic technology investors.  The new investment will allow 7digital to extend and scale the company’s existing reach, adding new functionality and capabilities to the technology platform and 7digital API. This will include expansion on on-demand streaming, radio and scan and match products. It will also allow 7digital to continue international roll-out of products and services to new territories, and further expand 7digital’s existing business in North American and Europe.   

“We’ve seen phenomenal growth over the last 12 months across the 7digital open platform with millions of users across the globe using our services and hundreds of partners actively using our technology” comments Ben Drury, CEO at 7digital. “7digital technology has been integrated into millions of devices - we’re in smartphones, tablets, connected Hi-Fi’s and even in cars.”

“The demand for high quality, integrated music applications and services will continue in the coming year. Over the next 12 months, supported by our strategic partners, we’ll be adding more streaming, scan and match and other features of our API and open technology platform – not locked to any particular hardware or OS. The new capabilities will make 7digital the truly open music platform that provides access to the world’s music.”

7digital also unveiled new branding and a refreshed look for the company. Visit to see the new website, and download the new press kit and images from

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Notes to Editors
About 7digital

Established in 2004, 7digital is a leading digital content technology company based in London. Through 7digital’s website ( and mobile applications consumers can access over 22 million legal high quality music tracks at competitive prices across Europe and North America.

Combining 7digital’s secure and robust technology platform with the broadest agreements in the digital music industry, the company provides comprehensive digital download services to a wide range of partners around the world. 7digital has worked with record companies, artists, FMCG brands, retailers, consumer electronics companies, fashion brands, advertising agencies and many other organisations to harness the power of digital music – to engage customers.

The 7digital API (Application Programming Interface) allows developers to use and license the 7digital technology platform with over 22 million tracks to create new music websites, applications and devices or to integrate music into existing services.

7digital has provided digital music services to hundreds of international partners including: Samsung, RIM, Toshiba, HP, Acer, HTC, T-Mobile US, Ubuntu, Shazam,, Winamp, Songbird, HMV, Waterstone’s, Universal Music, EMI, Warner Music and Sony Music.

For more information visit

Roberta Main-Millar / Nahidur Rahman at Racepoint Group UK
Tel: 020 8811 2132 / 2129

Roberta Main-Millar
Client Manager |Racepoint Group
D | +44 (0) 20 8811 2132
M | +44 (0) 7841 392 114

Also see RIM selects 7digital as official music partner for BlackBerry 10 smartphones