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5 Ways to Craft a Compelling Media Pitch

PR Newswire Association LLC (PR Newswire Association LLC) - 29 July 2015

NEW YORK/PRNewswire/ -- Generating press coverage can be a challenge for most business owners ? big and small. With a flooded media landscape, how can you connect with the journalists who matter in your market and ensure your pitches are being received and actually read?

Humbert Luna, media strategist at Emerging Insider Communications, understands this unique challenge. In his latest post on PR Newswire's Small Business PR Toolkit, he offers five strategies on how best to conduct your outreach.

Research. Luna suggests you should start local with your approach in order to determine who you want to pitch and why. Read publications and watch shows that you would want to be featured on and ensure you are compiling a media list that includes all relevant contact information that you've uncovered in your research.

Commonality. Try to glean insights on each of the reporters you are researching and include those tidbits in your pitch if applicable. These insights may help you grab the reporter's attention, which in turn could lead to media coverage.

Why me? When crafting your pitch, keep in mind the reporter that you are addressing and their intended audience. Tailor your message to the specific journalist and lead in with the "why" to demonstrate you understand their outlet and what they cover. This may lead to your pitch standing out amongst the crowd.

To read the two remaining strategies that can enhance your media pitching success, read Luna's article here:

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Amanda Eldridge
Director, Strategic Channels

SOURCE PR Newswire Association LLC

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