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HOOTSUITE deploy social media across the military sector – PLUS, pose questions to the experts in a live Twitter Q&A

Teri Arri (SMi Group) - 31 August 2015

SMi Group are delighted to announce a new speaker for the two day event which will gather a global audience of defence institutions and social media experts from around the globe this autumn.

Merinda Peppard, EMEA Marketing Director from Hootsuite, will join the speaker line-up at the conference on Social Media within the Defence and Military Sector, taking place on 19th – 20th November 2015 in London, UK when it returns to London for its 5th annual show.

The presentation entitled: 5 considerations for deploying social media effectively across defence, will discuss the latest social media trends used in military operations, gather best practice and case study examples from top defence organisations and give strategic guidance on community engagement and crisis communications.

PLUS, 3 live twitter chats have also just been confirmed to take place in the run up to the conference. The official hashtag used for the live Q&A hosted by @SMiGroupDefence, will be #milsocialmedia.

The experts will try to answer as many questions as they can which they feel will facilitate the conversation.

The speakers, topics and allocated twitter time slots are:

Caitriona O’ Connor, Global Comms Manager Social Media & Content from Saab
Topic: Social Media in Future of Engagement and where it is going
1ST SEPT 13:30-14:30 GMT
Twitter handle: @CaitrionaJOC

Commander Royal Netherlands Navy, Peet Rood, Section Head Social Media & Productions, Allied Command Operations at Supreme HQ Allied Powers Europe
Topic: Crisis Management - Public Perception & Operational Awareness V Security
2ND SEPT 14:00 – 15:00 GMT
Twitter handle: @Peet_Rood

Zoe Cairns, Partner, Social Media Trainer and Consultant, ZC Social Media
Topic: Measuring Social Media Engagement
4TH SEPT 13:00-14:00 GMT
Twitter handle: @zoe_cairns

Social Media within the Defence and Military Sector
19-20 November 2015
Holiday Inn Kensington Forum, London UK
Sponsored by Echosec

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About SMi Group:

Established since 1993, the SMi Group is a global event-production company that specializes in Business-to-Business Conferences, Workshops, Masterclasses and online Communities. We create and deliver events in the Defence, Security, Energy, Utilities, Finance and Pharmaceutical industries. We pride ourselves on having access to the world’s most forward thinking opinion leaders and visionaries, allowing us to bring our communities together to Learn, Engage, Share and Network. More information can be found at

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