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Digital Media Asia 2015 Conference to Take Place in HK

WAN-IFRA (PR Newswire) - 14 September 2015

SINGAPORE/PRNewswire/ -- The World's Association of newspapers and news publishers (WAN-IFRA) leading Asian digital event - Digital Media Asia (DMA) - will take place this year in Hong Kong on 17-19 November. Since its launch in 2009,  DMA has grown to become the largest new media conference dedicated to the publishing industry in Asia.

The event offers three focussed days of conference and masterclasses and a foyer expo. The winners of the 6th Asian Digital Media Awards, organised by WAN-IFRA and Google, will also be presented during the conference.

 Media experts and executives from Asia and all over the world will discuss at DMA2015 the issues that are currently reshaping the online news media business.

Speakers from leading media organisations such as The Guardian, Bloomberg, Google or the Wall Street Journal will share case studies and best practices on the following topics:

Media for Millennials

Attract and build a business around a younger demographic. Millennials, aged roughly between 15 and 32 years old, are always-on, digital natives and video consumers. How to answer their specific content consumption patterns? What lessons can we learn from Buzzfeed, Vox, Vice and other successful digital pure-players?

Programmactic & Native Advertising

Develop efficient ad strategies for a mobile-first media environment. Keep premium pricing and stay safe from market fraud.

Data Strategy

Let's make data actionable. Explore data enabled diversification strategies such as e-commerce and e-Marketing. Deal adequately with data privacy issues.

Audience Intelligence

Create, understand and monetise your audience. Increase referral from social media platforms and turn social readers into subscribers.

Top 5 digital priorities

Check you're on track for 2015. Leading media executives present their digital strategies and tell you where they plan to focus their efforts in the coming months. Benchmark your own efforts with peers of the industry.

Content optimisation

What triggers customers to pay for digital content? Marketing digital content outside of the traditional media platforms and to new audiences is key to success in today´s media landscape.

Cultivating a culture of innovation

Inject new decision-making processes and workflows. Get inspiration from brilliant start-ups and innovative pure players.

Web TV - Video

Strategies to create (ad friendly) quality content. Reach a critical size. How to choose the right distribution platform? What are the real monetisation opportunities?

In addition to the conference sessions, vendors of business solutions, services and equipments will highlight their latest offerings at the Digital Media Asia Expo. Catch up with the latest tools for optimizing your editorial and advertising operations and boosting your digital business.

Event Venue & Hotel

The Mira Hotel, located at 118 Nathan Road, Tsim Sha Tsui, Hong Kong, is the official event venue and hotel for DMA 2015. It is centrally located in the heart of Hong Kong's commercial, shopping, dining and entertainment district and a close walk to the local MTR.

For more information on The Mira Hotel and booking link, please visit our website


On November 17, DMA will offer in-depth sessions on mobile video and online classifieds leaded by recognised international experts with a notorious understanding of the Asian markets' specificity and challenges. DMA will also host an exceptional half day workshop organised by The Guardian News & Media Publisher Network, which will offer unique insights on how The Guardian is tackling partnerships with digital pure-players and technology suppliers, such as Facebook, Google, Samsung or Apple.

Confirmed speakers include so far:
Anjali Kapoor, Head of Digital, Asia Pacific, Bloomberg, HK
Suzy Hay, Global Director, Content Partnerships, The Guardian, UK
Yumiko Ono, Asia Audience Engagement Editor, Wall Street Journal, HK
John Pullman, Global Editor of Video and Pictures, Reuters, UK
Peter Zollman, CEO, AIM, USA
Jeremy Butteriss, MD, Partner Business Solutions - APAC, Google, Singapore
Ben Shaw, Director of Global Advisory, WAN-IFRA, Germany
Peter Lamb, President  Lamb Consulting, USA

For more information on registration, please contact Wilson Leong at +65-6562-8446 or

For more information on Sponsorship/ Exhibition, please contact Nurul Fitriyana at +65-6562-8444 or

Hashtag: #DMAHK15

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