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Combat veteran and social media guru joins speaker line-up at Social Media within the Defence & Military Sector 2016

Honey de Gracia (SMi Group) - 10 August 2016

SHRM Director of Social Engagement to host workshop for the 6th annual conference on Social Media within the Defence & Military Sector.

The Society for Human Resource Management (SHRM), has joined the expert speaker line-up for the 6th annual conference on Social Media within the Defence & Military Sector which takes place on 14 & 15 November 2016 in Central London.

Lieutenant Colonel (ret’d) Andrew Morton, Director of Social Engagement, will be will be co-chairing the conference together with Mr Steven Mehringer, Head of Communications Services at NATO.

Lt. Col Morton will be leading a panel discussion on “Overcoming the Challenge of Generating Skilled Personnel Ready to Engage in Media Operations” on Day 2 of the conference together with key social media experts from the Italian Navy, Canadian National Defence and NATO StratCom. He will also be hosting a post-conference workshop entitled “Building Social Teams, Content & Communities” on 16 November, which explores key drivers in creating engaged online communities through strategic and sustainable social media activity.

In the run-up to the event, SMi Group spoke to Lt. Col Morton about the challenges in association to utilising social media within the defence industry. “A big challenge for social media is to balance propriety and security with the social mission. It's a balancing act; the defense sector is constrained by these considerations but the breadth of meaningful content outpaces those concerns. Training is key.”

When asked about how he envisions the future of social media within the defence industry, he responded, "Social media has and will continue to be a vehicle for the most real and relevant stories. Additionally, it can be a means by which military personnel can effectively manage their career development - including transition."

To read the full interview with Lt. Col Morton, visit the Download Centre on the event website at

Prior to joining SHRM, Lt. Col Morton served over twenty years as an Army Officer in leadership positions, and as lead for the Army Reserve’s marketing, digital and social media efforts. After his military career, he joined Purple Strategies as an Account Director leading digital and social media campaigns for Fortune 500 clients. 

Social Media within the Defence & Military Sector bannerSHRM is the world’s largest HR professional society and has been the leading provider of resources advancing the practice of human resource management. They join a global line-up of expert speakers from military forces and defence organisations shaping up the social media landscape including the UK MOD, US DOD, US Africom, Bundeswehr, Irish Defence Forces, Norwegian Defence Forces, Italian Navy, United Nations and many more. The complete list of speakers and their topics can be found on the event website.

For more updates on the conference, follow SMi Group on @smigroupdefence and join the conversation using #milsocialmedia on Twitter.

For media queries please contact Honey de Gracia at For delegate queries please contact James Hitchen at

Social Media within the Defence and Military Sector 2016
14 & 15 November 2016
Holiday Inn Bloomsbury, London UK


About SMi Group:
Established since 1993, the SMi Group is a global event-production company that specializes in Business-to-Business Conferences, Workshops, Masterclasses and online Communities. We create and deliver events in the Defence, Security, Energy, Utilities, Finance and Pharmaceutical industries. We pride ourselves on having access to the world’s most forward thinking opinion leaders and visionaries, allowing us to bring our communities together to Learn, Engage, Share and Network. More information can be found at

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