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Lessons from Facebook: how to hit your target audience whenever, wherever

Honey de Gracia (SMi Group) - 27 October 2016

Social media giant Facebook has joined the lineup of expert speakers for SMi’s 6th Social Media within the Defence & Military Sector which takes place on the 14th & 15th of November in London.

Sean Evins, Government and Politics Outreach Manager of the world’s leading social networking service provider will be speaking on Day One of the event.

Presenting on Social Engagement in the Government and Military Sector, Sean will highlight case studies and explore examples of recent Facebook use from various government officials. He will also show demonstrations on how marketers in the defence industry can use the social media platform to hit their target audience instantaneously.

Before joining Facebook, Sean was Partner Manager for Government & Politics at microblogging site, Twitter. Prior to this, he also held various positions under the US House of Representatives and the FBI.

Sean joins a global line-up of expert speakers shaping up the military social media landscape including Saab, Thales, UK MoD, US Army, Bundeswehr, Irish Defence Forces, NATO, United Nations and more. A detailed list of speakers and their topics can be viewed on

Social Media within the Defence & Military Sector 2016 will feature case studies on successful use of social media in military exercises and key presentations on operational training, incorporating social media within information warfare systems, maximising media support and community engagement, social media strategy, future trends within the digital media landscape, and miltary recruitment.

A detailed programme, as well as registration details, can be viewed on the event website.

For more updates on the conference, follow SMi Group on @smigroupdefence and join the conversation using #milsocialmedia on Twitter.

For media queries please contact Honey de Gracia at For delegate queries please contact James Hitchen at

Social Media within the Defence and Military Sector 2016
14 & 15 November 2016
Holiday Inn Bloomsbury, London UK


About SMi Group:
Established since 1993, the SMi Group is a global event-production company that specializes in Business-to-Business Conferences, Workshops, Masterclasses and online Communities. We create and deliver events in the Defence, Security, Energy, Utilities, Finance and Pharmaceutical industries. We pride ourselves on having access to the world’s most forward thinking opinion leaders and visionaries, allowing us to bring our communities together to Learn, Engage, Share and Network. More information can be found at

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