SMi reports: Steven Mehringer, Head of
Communications Services, NATO Headquarters interviewed ahead of the conference
in November
The Social Media in the Defence and
Military Sector conference 2019 will commence on 20th and 21st November and
will provide the ideal platform to discuss social media strategies, platforms
and tools used in the armed forces? day-to-day activities from branding and
recruitment to frontline operations, intelligence, and cyber warfare.
Ahead of upcoming event taking place
between the 21st and 22nd November in London, SMi Group
caught up with conference speaker and workshop leader Steven Mehringer, Head of
Communications Services, NATO Headquarters, to discuss the upcoming event as
well as the current developments and challenges within the field.
View a snapshot of the Q&A [Download
the full interview: www.militarysocialmedia.com/socialmediaportal
]
SMi Group: Tell us about you - what is
your role in the defence / military social media environment and what
perspective do you bring to the conference?
Steven Mehringer: ?I have worked in
communications for more than 30 years. I spent many years working as a
journalist in television news before my transition to government
communications. I have recently completed my appointment as Head of
Communications for NATO. For 9 years I led NATO?s digital transformation and
the development of NATO?s digital outreach. When I arrived, the Alliance was
operating 10-15 years behind in terms of its communications technology and its
approach to speaking to the 1 billion+ people under the NATO security umbrella.
I am honoured to have been chosen to lead NATO's communications capacity out of
the past and into the future. The digital transformation has created a new way
of working for NATO. I have proven to the Alliance the essential value in
storytelling instead of broadcasting information and utilizing the right
technologies to move communications priorities from concept...to content...to
digital...to global. I regularly consult with and support the 29 NATO nations
on creating focused leadership of that communications lifecycle within their
governments. I am proud to say, with the support of my excellent team, we have
elevated NATO to the position of thought-leader on digital outreach among
international organizations.?
SMi Group: Can you tell us more about
the workshop and what people will learn, especially non-military delegates?
Steven Mehringer: ?The continual evolution
of the global information environment requires all international organizations,
military bodies and governments to embrace communications change. In this workshop
we will focus on the best practices for effective communications, how
international entities are managing their digital transformations and the
future of communications we all must prepare for. We will have an extensive
discussion on understanding the impacts of Artificial Intelligence, DeepFakes
technology, virtual reality and more, in an increasingly complicated
communications landscape.?
To download the full interview, visit the
download centre at www.militarysocialmedia.com/socialmediaportal
The two-day event will enable delegates to
engage with a dynamic audience of military officers, government officials,
industry experts and social media platform specialists on crucial topics.
For those who would like to attend the conference a saving of £100
is available for bookings placed before 30th September.
Registrations can be made online at www.militarysocialmedia.com/socialmediaportal
Social Media in the Defence and Military Sector
Conference: 20th ? 21st November 2019
Workshops: 19th November 2019
London, UK
If you would like to showcase your solutions to key decision makers
within the industry, contact Sadia Malick on +44 (0) 207 827 6748 or smalick@smi-online.co.uk
For delegate and group booking enquiries, contact James Hitchen on
+44 (0) 207 827 6054 or jhitchen@smi-online.co.uk
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