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Penny Chan on retailer RoseGal and competing Western brands

Agnieszka Gibbon (Social Media Portal (SMP)) - 15 May 2017

Cross border, retail and competing with Western brands with Penny Chan from RoseGal

Rosegal logo 150x150Social Media Portal (SMP) What is your full name, job title and role (what do you do there) for RoseGal?

Penny Chan (PC): Iím Penny Chan, senior specialist and responsible for Rosegal's press release team.

SMP: Briefly, tell us about Rosegal

Founded in 2011, RoseGal is a global cross-border e-retailer targeting female customers. ZAFUL and Sammydress are its sister sites. With feature products including swimwear, plus size and dress, Rosegal aims to redefine fashion in vintage style at affordable price.

SMP: Who are your target audience and why?

Photograph of Penny Chan public relations senior specialst at RosegalPC: Fashion customers who are looking for value with affordable prices.
RoseGal based in Asia, most of its items are manufactured in China and the Philippines, which make its prices are competitive. All we need to know next is customers favorite styles.

SMP: What are the challenges that youíve encountered and how are you overcoming them in what you have been doing so far at Rosegal?

Different culture, the different way of thinking.
Westerners are preferred more direct ways but we are not. I try to adapt it and think issues with a more direct way. At last, I found itís very comfortable.

SMP: What are the high moments of what you have been doing so far?

PC: When media are interested in RoseGal and our press release.

SMP: What do you see as your biggest challenges and opportunities for your sector and the competition that you have?

There are more and more clothing e-retailers. We feel more pressures. Take Google AdWord for example, we can get a nice return on investment (ROI) before when the cost per click (CPC) was $0.3. Now, even the CPC is $1, there is no displayed quantity. However, competition brings benefit for customers.

SMP: What is the most challenging part of building upon your brand presence in digital environments (including social media)?

PC: The impact of regional culture on the brand makes we are weak when competing with western brands. Therefore, we need a unique sales proposition (USP), that is, establish an image of an affordable fashion brand.

Rosegal homepage image

SMP: Why is delivery so important to ecommerce?

The front end of e-commerce is displayed products online, it's virtual. Delivery lets the virtual products be the reality. Without delivery, e-commerce is just an online display.

In your press release you mention the pace of the internet changing things, how are you tackling this?

PC: Customers pay more and more time on social media. Rosegal increased more interaction with them via mainstream social medias like Facebook, Instagram and Blog. Recently, we make solving customer questions via Facebook Messenger a reality.

SMP: Is there anything else we should know, or is there anything that youíd like to share?

The delivery time may be one or two months due to international shipping and clearing customs. But please believe that Rosegal always keeps on optimising its delivery system to shorten the time.

SMP: Best way to contact you and RoseGal?

PC replies with
: You can contact me, Penny Chan at the below
Blog Rosegal blog
Phone: 1-888-320-8188

Now some questions for fun

SMP: What did you have for breakfast / lunch?

PC: Today was a cup of milk and some bread for breakfast. Some rice and vegetable for lunch

SMP: Whatís the last good thing that you did for someone?

PC: Celebrate the birthday for my best girlfriend.

SMP: If you werenít working at Rosegal what would you be doing?

PC: Open a flower store in my hometown.

SMP: When / where did you go on your last holiday and why?

PC: My last holiday was to Chongqing on last September. The hot pot in there is very famous.

SMP: Whatís the first thing you do when you get into the office of a morning?

PC: Eat my breakfast and read news headlines.

SMP: If you had a superpower what would it be and why?

PC: I would want to capable of speaking all languages. It would make me cool.

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