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Press Release

Booz & Company and Buddy Media Research Highlights Capabilities Key To Capturing Value from Social Media

Booz & Company and Buddy Media Research Highlights Capabilities Key To Capturing Value from Social MediaSocial media’s share of digital spend expected to accelerate as these new capabilities come online.New York, USA — Booz & Company, the global management consulting firm, and Buddy Media, the social enterprise software leader, today released ne...

Event

Chief Data & Analytics Officer, Mexico 2018

Chief Data & Analytics Officer, Mexico 2018Chief Data & Analytics Officer, MexicoDate: 30-31 January 2018Location: Hilton Mexico City Reforma, Av. Juarez #70. Colonia Centro, Mexico City, Ciudad de Mexico, 06010, MexicoThe most senior event for the growing Data and Analytics community ...

Press Release

IAB Calls on Mobile Industry to Come Together to Create Common Standards for Research on Mobile Audience and Ad Effectiveness

IAB Calls on Mobile Industry to Come Together to Create Common Standards for Research on Mobile Audience and Ad EffectivenessIAB Calls on Mobile Industry to Come Together to Create Common Standards for Research on Mobile Audience and Ad EffectivenessIAB Mobile Marketing Center of Excellence Releases “State of Mobile Measurement,”A New Study That Pinpoints the Drivers an...

Press Release

IAB Committees and Councils Transform Digital Marketing Landscape Through Groundbreaking Initiatives and Studies

IAB Committees and Councils Transform Digital Marketing Landscape Through Groundbreaking Initiatives and Studies IAB Committees and Councils Transform Digital Marketing Landscape Through Groundbreaking Initiatives and Studies Pursuing Their Missi...

Press Release

IAB Releases Digital Video Rising Stars Style Guide & Technical Specifications for Public Comment

IAB Releases Digital Video Rising Stars Style Guide & Technical Specifications for Public CommentIAB Releases Digital Video Rising Stars Style Guide & Technical Specifications for Public CommentMore than 80% of the 25 Largest U.S. Advertisers Have Already Used These Cutting-Edge Digital Video Ad Formats To Drive Consumer Reach and Engagem...

Press Release

Marissa Mayer and Sir Martin Sorrell Join a Powerhouse Lineup of Speakers at the 2013 IAB MIXX Conference

Marissa Mayer and Sir Martin Sorrell Join a Powerhouse Lineup of Speakers at the 2013 IAB MIXX ConferenceMarissa Mayer and Sir Martin Sorrell Join a Powerhouse Lineup of Speakers at the 2013 IAB MIXX ConferenceDigital Luminaries Will Explore New Definitions of Marketing and Advertising in the Transformative Era of Interactive2013 IAB MIXX ConferenceN...

Website

Mixx

Press Release

MRC Extends Innovid’s Accreditation for Desktop Viewable Video Ad Impressions, Viewability Metrics, and Mobile Video Impressions

MRC Extends Innovid’s Accreditation for Desktop Viewable Video Ad Impressions, Viewability Metrics, and Mobile Video ImpressionsNEW YORK (GLOBE NEWSWIRE) -- Innovid, the world’s leading video marketing platform for advertisers to engage consumers across all screens and channels, today announced the continuation of its accreditation by the Media Rating Council (MRC) for des...