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There are 66 articles

24 March 2014

The Koalaty Taste Team Facebook marketing campaign by Goody Good Stuff

The Koalaty Taste Team Facebook marketing campaign by Goody Good StuffGoody Good Stuff's Koalaty Taste Team Facebook marketing campaignWhy Goody Good Stuff chose Facebook and Shoutlet to boost its fan recruits with a social media marketing campaignCampaign name: The Koalaty Taste TeamBrand: Goody Good StuffAudience: Established fans, new fans and audiences including vegetarians, vegans, Jewish and Muslim communiti...

21 February 2014

Birmingham City Council Little Moments adoption marketing campaign

Birmingham City Council Little Moments adoption marketing campaignBirmingham City Council uses advertising and social media for Little MomentsLittle Moments by Birmingham City Council integrates channels for its adoption marketing campaignCampaign name: Little MomentsBrand: Birmingham City Council (BCC)Audience: Families, parents, prospective adoptive parentsRegions: Birmingham, UKDuration: 21/01/2014 to 23/02...

19 February 2014

Zoom Unsigned marketing campaign seeks to find artists

Zoom Unsigned marketing campaign seeks to find artistsZoom Media finds musicians with Zoom Unsigned marketing campaignZoom Unsigned seeks artists through gym TV and marketing campaignCampaign name: Zoom UnsignedBrand: Zoom MediaAudience: Artists, bands and musiciansRegions: UKDuration: 02/10/2013 and on-goingChannels: Advertising, gym TV channel, microsite, Facebook, TwitterSocial Media Portal (SMP...

22 January 2014

Cracker4Charity microsite and Twitter campaign

Cracker4Charity microsite and Twitter campaignMicrosite and Twitter campaign for charity initiative Cracker4CharityCracker4Charity campaign raises funds for charity using micrositeCampaign name: Cracker4CharityBrand: Cracker4CharityAudience: The general publicRegions: Central LondonDuration: 13/12/2013 to 25/12/2013Channels: Microsite, Twitter and emailSocial Media Portal (SMP): Full agency...

18 December 2013

Monarch Mountain augmented reality (AR) marketing campaign for skiers

Monarch Mountain augmented reality (AR) marketing campaign for skiersMonarch Airlines tunes into virtual reality for AR marketing campaignMonarch Airlines reaches out to adventure skiers for Monarch Mountain augmented reality (AR) marketing campaign Campaign name: Monarch MountainBrand: Monarch AirlinesAudience: Adventure skiers and skiersRegions: United Kingdom (UK)Duration: 01/12/2013 to 31/03/2014Channels: Aug...

29 November 2013

Haringey Sixth Form Centre print advertising campaign

Haringey Sixth Form Centre print advertising campaignHaringey Sixth Form Centre heroes poster campaign targets studentsH6FC uses print advertising activity to reach alumni and studentsCampaign name:  #heroesBrand: Haringey Sixth Form CentreAudience: Alumni and studentsRegions: London, UKDuration: 15/07/2013 02/09/2013Channels: Print advertising campaignBudget: £20,000Social Media Portal (SMP)...

15 November 2013

Fairytale Cottages marketing and PR campaign by Sykes Cottages

Fairytale Cottages marketing and PR campaign by Sykes CottagesFairytale Cottages experimental blogger outreach and social media campaignSykes Cottages uses digital platforms to test online channels for its Fairytale Cottages marketing and public relations campaignCampaign name: Fairytale CottagesBrand: Sykes CottagesAudience: Holiday-goersRegions: UKDuration: 22/11/2013 – on-goingChannels: Blogger outreach...

14 November 2013

All About the Cause social media marketing campaign

All About the Cause social media marketing campaignAll About the Cause social media campaign highlights male suicide Male suicide campaign by All About the Idea tunes into Social Media Week and digital platforms to raise awarenessCampaign name: All About the CauseBrand: All About the IdeaAudience: All social media users, males (primary) aged 15-34, for which suicide is the top killer in UK and (...

03 September 2013

Lyle & Scott #NextGreatLeader CEO marketing campaign

Lyle & Scott #NextGreatLeader CEO marketing campaignLyle & Scott embraces social media for #NextGreatLeader campaignScottish men's fashion business Lyle & Scott uses social media for #NextGreatLeader campaign to find £250K p/a CEO Campaign name: Next Great Leader / #NextGreatLeaderBrand: Lyle & ScottAudience:  Chief Executive Offices (CEOs) and managing directorsRegions: UK and o...

30 August 2013

LSBF 'Be who you want to be in business' marketing campaign

LSBF 'Be who you want to be in business' marketing campaignLSBF marketing campaign helps full-time workers choose education coursesLondon School of Business & Finance (LSBF) integrated marketing campaign helps perspective students gather and choose their courses more easilyCampaign name: Be who you want to be in businessBrand: London School of Business & Finance (LSBF)Audience: Full-time employe...

29 August 2013

Berkshire College of Agriculture (BCA) #AskVicki social media campaign

Berkshire College of Agriculture (BCA) #AskVicki social media campaignBCA reaches out to students with social media and pop-up careers shopBerkshire College of Agriculture (BCA) uses integrated marketing for #AskVicki careers campaignCampaign name: #AskVickiBrand: Berkshire College of Agriculture (BCA)Audience: School and college leaversLocation: Maidenhead, Berkshire (UK)Duration: 12/08/2013 to 26/08/2013Channels...

18 August 2013

LSBF Animal Facts undergraduate clearing marketing campaign

LSBF Animal Facts undergraduate clearing marketing campaignLSBF 'Animal Facts' targets students for clearing marketing campaignLSBF uses digital and traditional marketing to reach undergraduates focusing upon university clearing  Campaign name: Animal FactsBrand: London School of Business & Finance (LSBF)Audience: Undergraduates and studentsDuration: 08/08/2013 to 22/09/2013Channels: Advertisin...

08 August 2013

Xscape MK Big Summer Blow Out social media marketing campaign

Xscape MK Big Summer Blow Out social media marketing campaignXscape MK uses social networks for Big Summer Blow Out campaignBig Summer Blow Out marketing campaign by Xscape MK reaches families and sports enthusiastsCampaign name: Big Summer Blow OutBrand: Xscape MKAudience: School children, teenagers, parents and extreme sports enthusiastsDuration: 26/07/2013 to 02/09/2013Channels: Broadcast and social me...

18 July 2013

Vonage “Home Office Second Line” marketing campaign

Vonage “Home Office Second Line” marketing campaignVonage “Home Office Second Line” video charged marketing campaignIntegrated marketing campaign shows benefits of a second telephone line for home workers and SMEs Campaign name: Home Office Second LineBrand: VonageAudience: UK home workers and small business enterprises (SMEs)Duration: 07/05/2013 to 30/06/2013Channels: Advertising, broadcast, gu...

10 July 2013

WeddingSite #BridalBeautyHour social media campaign

WeddingSite #BridalBeautyHour social media campaignWeddingSite uses mircoblogging and social media to reach bridesTwitter Q&A and social media activity drives digital campaign by Gold Collagen’s WeddingSiteCampaign name: #BridalBeautyHourBrand: WeddingSite Audience: Brides, brides-to-be and beauty bloggersDuration: 07/06/2013 to 30/07/2013Channels: Blogger outreach, ecomms, email, microblogg...

10 June 2013

The Man Chair Father’s Day marketing campaign by Scribbler

The Man Chair Father’s Day marketing campaign by ScribblerScribbler.com’s Father’s Day campaign taps social media and video marketingPersonalised gift card specialist Scribbler.com uses social advertising and marketing for Father’s Day campaignCampaign name: The Man ChairBrand: Scribbler.comAudience: 18-35 year-oldsDuration: 05/06/2013 to 16/06/2013Channels: Blogger outreach, email, social advertising,...

06 June 2013

Tate & Lyle Sugars Taste and Smile marketing campaign

Tate & Lyle Sugars Taste and Smile marketing campaignTate & Lyle Sugars uses social media to boost Taste and Smile siteSocial media used to reach foodies and home bakers for Taste and Smile marketing campaignCampaign name: Taste and SmileBrand: Tate & Lyle Sugars Audience: Foodies and home bakers Duration: 26/03/2013 - on-goingChannels: Social mediaSocial Media Portal (SMP): Agency behind ...

24 May 2013

Open Paradigm Project highlights psychiatric diagnosis with social media

Open Paradigm Project highlights psychiatric diagnosis with social mediaOpen Paradigm Project PR, social media and video campaignSocial media and video marketing used to educate audience to mental health  issues by the Open Paradigm ProjectCampaign name: Open Paradigm ProjectOrganisation: Stories of Hope From People Who Rejected Psychiatric DiagnosisAudience: Individuals and families that have experienced fallo...

10 May 2013

Spire Bushey Hospital uses Vine for surgical demo

Spire Bushey Hospital uses Vine for surgical demoVine used for #LiveAtBushey microblogging operation demonstration Twitter’s Vine for used for Spire Bushey Hospital #LiveAtBushey social media campaign to demo surgical procedure Campaign name: #LiveAtBusheyOrganisation: Spire Bushey HospitalAudience: Current patients at Spire Bushey Hospital, medical students and professionalsDuration: 30/04/13...

09 May 2013

first direct’s Social Study social media and PR campaign

first direct’s Social Study social media and PR campaignfirst direct combines pubic relations and social media for its Social StudySocial Study social media and PR campaign strives to uncover how people are using social networks and what behaviour happens as a resultCampaign name: The first direct Social StudyCompany: first directAudience: Social media-savvy professionals (aged 25-34), along with soc...

29 April 2013

UK Water Features Yes to Gnomes! social media campaign

UK Water Features Yes to Gnomes! social media campaignYes to Gnomes! social media campaign by garden furniture and accessories retailer UK Water FeaturesFountain, pond and water feature specialist UK Water Features uses IKEA add to drive video Yes to Gnomes! social media campaignCampaign name: Yes to Gnomes!Company: UK Water Features, Cream Consultancy, Sixty Second VideoAudience: Home improvementD...

16 April 2013

WWF Wildlife Mobile social media campaign

WWF Wildlife Mobile social media campaignWWF Wildlife Mobile online advertising and Facebook social media campaignWWF Wildlife Mobile digital display advertising and social media campaign Little Things That Mean the World driven by Top Fan on FacebookCampaign name: Little Things That Mean the WorldCompany: WWF Wildlife MobileAudience: Mobile users, individuals sympathetic to conservati...

15 April 2013

Converse reaches creatives with its #MYCANVASJOURNEY campaign

Converse reaches creatives with its #MYCANVASJOURNEY campaignConverse reaches out into the creative space with #MYCANVASJOURNEY Fashion and sports apparel company Converse uses an Instagram photograph competition to drive #MYCANVASJOURNEY social media marketing campaignCampaign name: #MYCANVASJOURNEYAgency / Brand: Converse, Coffin On Cake PR Audience: Fashion, sports apparel – creatives including televis...

12 April 2013

Marketo pre-awareness ‘The Definitive Guide to Marketing Automation campaign’

Marketo pre-awareness ‘The Definitive Guide to Marketing Automation campaign’Marketo pre-awareness ‘The Definitive Guide to Marketing Automation campaign’ Marketing software company Marketo uses a pre-awareness campaign for The Definitive Guide to Marketing Automation Campaign name: The Definitive Guide to Marketing Automation Company: Marketo Audience: MarketersDuration: Started 05/02/2013 to 14/02/2013Budget:  Not...

28 March 2013

SUBMIT The Documentary campaign by SUBMIT The Documentary LLC

SUBMIT The Documentary campaign by SUBMIT The Documentary LLCSUBMIT The Documentary #NoBystanders campaign by SUBMIT The Documentary LLCEducators, parents and children are coming together to stand up to cyber bullying with SUBMIT The DocumentaryCampaign name:  SUBMIT The Documentary (Cyberbullying Film)Brand / Agency:  SUBMIT The Documentary LLC, American Counselling Association, Cyberbullying R...

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